If you head on over to Start-Rite Shoes Discovery pages, it’s a great destination to learn all about the business, with a British heritage dating back to 1792.
We particularly love the carefully curated content on their discovery pages which tells the story of Start-Rite Shoes, across four key pillars; Here to help kids move free; Pioneering pedigree; Experts in little feet and Quality built in and for the team at Williams Commerce, it has been a real privilege collaborating with such an impressive business to help continue evolve their digital journey for their customers.
Start-Rite Shoes chose BigCommerce SaaS ecommerce platform for its huge range of built-in apps, extensive features and flexibility, plus the cloud based hosting environment. And a lower cost of ownership over time compared to other enterprise commerce solutions.
Start-Rite Shoes chose Williams Commerce to create a contemporary and engaging design for their ecommerce store to showcase their new brand identity and now in November 2019, we are delighted to have launched their latest website on BigCommerce.Information tailored to B2C customers includes fantastic recipes contained within a branded recipes module. This provides usable recipes and then allows the customer to explore the rest of the site and buy products that align if they so wish.
The project involved a full data migration of customers and order data, including the complex migration of client order history from Magento 1.14 EE to BigCommerce Enterprise. As Start-Rite Shoes had undertaken a new branding project and ecommerce design the year before, this project also required the latest iteration of their design on Magento to be migrated across to BigCommerce.
Like many apparel online retailers, Start-Rite Shoes use Prima Solutions, the multichannel Apparel and Fashion ERP Software. Williams Commerce is a leading solution integrator of Prima for ecommerce businesses.
This project included the complex integration between Prima Software, Start-Rites new BigCommerce site and Cloudfy B2B SaaS software ensuring the key areas of customer and product data, order management and stock control are connected up delivering improved efficiency, helping reduce the cost to serve their customer base.
Further integrations included Dotdigital for email marketing, Facebook Pixel (the Facebook Pixel helps get insights, measures performance, builds audiences and drives sales via paid advertising on the Facebook platform) and Feefo Reviews for those all important product and service level reviews down to product pages views.
“96% of people rely on reviews. Feefo gives you the tools and insight to build relationships, improve your brand reputation and make informed decisions for the future.”
When it comes to improving the user experience, Start-Rite took the opportunity to add in some very nice new functionality to aid the users journey.
Fashion & Manufacturer
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