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Little Trekkers Case Study

Founded in 2000, Little Trekkers is an online retailer supplying outdoor clothing and equipment for children.
Little Trekkers is one of three stores operated by Young Ideas Group, a fashion retail business based in Derbyshire. The group operates three stores with separate front-end experiences for customers, but all managed via a single backend.

"Simplify the processes and platforms currently used to maintain and manage our website infrastructure across the full suite of Group websites."

Digital Transformation

Revnue up by 60%

101% increase in conversion rate


A longstanding client of Williams Commerce, the company recently engaged our services to support a move from Magento 1 to the Magento Commerce Cloud 2.3.4 ecommerce platform. 

This meant Little Trekkers and its sister sites – BoobyDoo and Henmores – were migrated simultaneously from Magento 1 to Magento Commerce Cloud 2.3.4.  

This migration saw the addition of numerous capabilities to enable better functionality, advance payment processes and significantly enhance the user experience. 

Data and Blog Migration

A major challenge was migrating data from the existing live Little Trekkers website to the new Magento Commerce Cloud 2.3.4 website.  

As the former site was on a hosted platform, this presented challenges, but the Williams Commerce team was able to handle this complex challenge and successfully carry out the data migration as planned.  

The project also involved the migration of three separate WordPress blogs for the three brands, including Little Trekkers, into one blog within Magento Commerce Cloud 2. This is now managed in Magento via the Amasty Blog Pro module, and allows for admin staff to maintain an engaging blog with ease. 


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Enhanced Customer Experience

Catalogue banners have been introduced to allow the Little Trekkers team to pick which image they wish to be featured on each product listing page. This makes it easier to present to customers the quality of the products within Little Trekkers’ range. 

A new custom design was also created for each of Young Ideas’ websites, including Little Trekkers. Led by our expert design team, this work has helped rejuvenate the Little Trekkers site and enhance the customer experience.  

Additionally, it is now easier for Little Trekkers’ customers to complete transactions and payments via the website. The Williams Commerce team tailored the new website to supports flexible payment methods, covering card payment, credit or payment with Amazon Pay. We also introduced Nosto personalisation, postcode lookup, Facebook conversion, Dotdigital, Amazon and Google Shopping to the customer experience. 

Social media channels have also been integrated into the site, including the Little Trekkers Instagram page. This is great medium for the brand, with a brilliant network of customers promoting Little Trekkers via Instagram, allowing more people to discover the range.




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