Brand Choice Unveil New Magento Ecommerce Website

A well-established supplier of the independent retail trade, Brand Choice, have unveiled their new updated ecommerce website,

Supplying small convenience shops, cash & carries, plus many well-known high street retailers, Brand Choice required a new website to allow for further online expansion, and opted for a Magento ecommerce site integrated with their back office systems.

Williams Commerce, an ecommerce agency based in Leicester that specialises in Magento web development, were chosen by Brand Choice to develop their new website.

Maurice Caplan, CEO of Brands Choice says; “With their expertise and a proven track record in the B2B ecommerce industry, Williams Commerce were an easy choice to develop our new online store for our trade customers.”

“We needed a platform that would offer convenient 24/7 self-service for our existing customers, as well as persuade new prospective customers to register for a trade account with us. We’re delighted with the look and feel of our new online channel and love the amount of functionality available to us on Magento. It has made the day-to-day management of our online business so much more efficient especially with the integration with our Sage system.”

The website’s home page offers the latest in tiled design allowing Brand Choice to make the most of it’s valuable shop front and deliver multiple marketing messages; including call to actions for registering for a new trade account, monthly promotional activity on offer as well as a selection of the most popular brands that Brand Choice stock.

Brand Choice enable website visitors to navigate right down to the product page level giving prospective new customers an insight into their huge range of pet food, groceries and household ranges available to buy online.

Behind the scenes, once logged in securely trade customers can access their trade area with bulk buying options at their trade price with RRP’s available.

Robert Williams, Managing Director or Williams Commerce said, “Brand Choice are another example of a proactive wholesale business who are investing in their brand and their online channel. The new website offers the business greater efficiency in house with Sage integration, whilst giving their trade customers more choices in the way that they buy and interact with the business. ”

To learn more about Magento Ecommerce, please visit, where you can also view other examples of their portfolio of work.


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