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Changes to SEO Strategy, Part II: The Embrace of PPC (Pay-Per-Click)

In our previous blog, we mentioned how digital marketers are adapting to provide a more all-inclusive approach to SEO. One way in which we are adapting is our embrace of pay-per-click.

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Changes to SEO Strategy, Part I

In retrospect, 2013 was a difficult year for Search Engine optimization. The large algorithm changes implemented across Google search made life for SEO’s much harder, to the point where some reactionary critics claimed that SEO was dead.

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What’s in store for ecommerce and digital marketing in 2014?

Those who follow the latest trends should be very much accustomed to the ever changing landscape of ecommerce and digital marketing. 2014 is likely to see more changes; below are some of our predictions for the year ahead.

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The Growing Click & Collect Phenomenon. Is it Something You Can Offer?

With 79% of consumers having used it in the next year, the phenomenon that is click and collect is showing no signs of slowing down. This blog will outline how wholesalers can adapt to retail trends to offer their own click and collect services, as well as highlighting the advantages of a click and collect service.

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How Wholesalers are Inspiring Retailers this Christmas

With Christmas fast approaching we’ve seen many of our wholesale customers scale up their marketing efforts to create awareness and inspire retailers in the run up to Christmas.

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Williams Commerce launch Magento website for new fashion brand Stanley Kane

We are delighted to have launched this week a brand new Magento website for the exciting new independent fashion brand Stanley Kane.

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It’s about the ecosystem stupid!

Over the last few weeks we have spent a huge amount of time assessing a huge variety of cloud based SAAS platforms – and it has been a hugely enlightening process.

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Need more quality business leads? The benefits of blogging regularly

You may have heard of blogging, but remain skeptical as to what benefits it could bring to your business. According to Ignite Spot, there are 6.7 million people listed on blogging sites and an estimated 23% of internet time spent on blogs, it is quite evident that bloggers must be doing something worthwhile.

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Sending Email Campaigns? Read these quick tips for subject lines.

Subject lines are one of the most important things to consider when writing an email, they have a major effect on whether people bother to open the email or not. We’ve collated a handy list of helpful things to consider when writing the subject line for your customer email campaign.

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Williams Commerce renews Magento Partner status

We’re delighted to report that we have further enhanced our commitment to Magento as our ecommerce platform of choice by gaining our official partner status.

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Now’s the time to go online

Wholesale News features Williams Commerce MD Rob Williams discussing the benefits for wholesalers who embrace trade ecommerce.

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Williams Commerce launches a Magento ecommerce website for Pedlars

Pedlars, the purveyors of wonderful homeware, has re-platformed its online shop onto Magento and used Williams Commerce to build their solution to ensure best practice ecommerce standards. Pedlars wanted to maintain the fun and brand identity, while bringing their user experience bang up to date.

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