Pedlars, the purveyors of wonderful homeware, has re-platformed its online shop onto Magento and used Williams Commerce to build their solution to ensure best practice ecommerce standards. Pedlars wanted to maintain the fun and brand identity, while bringing their user experience bang up to date.

Two dogs with leashes on

Pedlars chose Magento Enterprise in order to maximize the site functionality it could offer to customers, to standardise their back end technology and to empower their staff to be able to market and merchandise effectively. Pedlars chose Williams Commerce because of their expertise in building custom Magento functionality, and in particular order management integrations.

The new website build included:

• Full integration to Khaos Control for order and inventory management utilizing Flint’s ‘Inter!Actions’ platform
• Improved navigation and product browsing including multi-select filtered navigation and an icon system
• Social media integration with Twitter, Facebook & Pinterest – including Facebook login
• Improved onsite SEO management

Results
The new website has improved conversion rates by over 40% and  was selected as one of Retail Week’s top 50 sites of 2012 – for brands  that resonate with the leading experts in ecommerce.

Charlie Gladstone, Founder of Pedlars, said “This has been a major project for us. We’re a small business and inexperienced in this area but this wasn’t an issue because Flint guided us every step of the way, understanding our  vision and helping us to execute it. Early results speak for themselves and so far it is performing well.”

About Pedlars

Based in the Highlands of Scotland, Pedlars sells wonderful stuff for the kitchen, sitting room, bedroom and bathroom, office and the great outdoors, as well as an eclectic collection of gifts. Pedlars lovingly sources its wares from around the world, though much of the range is made in Britain. The collection is made up of one-off products, limited editions and special commissions, many of which feature in the fast growing Friday Vintage initiative.

As well as the website, Pedlars has two shops, one in Notting Hill and a concession in Selfridges’ Flagship Department Store in London.

Final words

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