“We’re really pleased with how the site turned out. The Williams Commerce team delivered on time and brought our designs to life in a way that truly reflects the direction and ambition of the brand, paying attention to the small details that really elevate the look and feel of the site. They understood our priorities and helped us hit a very important deadline.”
Ca’ Pietra, part of the Ca’ Pietra Group, is a leading brand in premium tiles and stone surfaces. Traditionally focused on B2C audiences, Ca’ Pietra operated alongside sister brand Artisans of Devizes, which specialised in bespoke, high-end customer experiences, particularly for trade clients.
As part of a larger strategic brand merger programme , Ca’ Pietra Group engaged Williams Commerce to bring the Ca’ Pietra and Artisans brands together into a single ecommerce platform, preserving the unique heritage, customer focus, and value proposition of both.
The result is a re-platformed, rebranded, and technically enhanced Adobe Commerce store powered by Hyvä that serves the needs of both retail customers, and with the foundations laid to serve trade customers in the coming months.
Williams Commerce was brought on in February 2025 with a fixed, non-negotiable go-live date of early June 2025, a tight window that required detailed planning, agile delivery, and close collaboration with the Ca’ Pietra team.
Working with client-provided visual designs, we conducted a technical audit and feasibility assessment, while also providing SEO support to ensure the custom visuals were compatible with Hyvä best practices, performance standards, and accessibility requirements.
From a development standpoint, the site was re-themed to Hyvä to dramatically improve site speed and modernise the UX, while the back-end remained stable and robust on Adobe Commerce.
We also managed the integration and migration of customer data, consolidating records from Artisans into the Ca’ Pietra ecosystem. This ensured a smooth transition for existing users and laid the groundwork for future trade-focused growth.
The new Ca’ Pietra ecommerce site launched on time, successfully aligning with the group’s broader rebrand and business transformation strategy. The project hit every key milestone despite tight deadlines and data challenges.
The new experience reflects the client’s vision, maintains high performance standards thanks to Hyvä theming, and sets a strong foundation for the upcoming Phase 2, which will see a more advanced B2B trade offering integrated into the site.
A summary of the key outcomes:
Following a short hyper-care phase to resolve any minor post-launch issues, the team is now scoping Phase 2 of the Ca’ Pietra roadmap: introducing dedicated B2B functionality to better serve trade partners, an essential part of the business’ long-term strategy.
2021
Home & Garden
Discover how we have grown ecommerce brands online through Adobe Commerce, Magento, BigCommerce, PPC, SEO, UX, Microsoft Dynamics and system integration.
Get in touch today to schedule a free consultation and discover how we can assist you in accelerating your business growth.
The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL
+44 116 326 1116
Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX
7th Floor
666 3rd Ave.
New York
United States
NY 10017
Level 17
31 Queen Street
Melbourne
VIC 3000
+61 03 8652 1590
The Corenthum Tower
B54 4th Floor
A-41 Sector 62
Noida
Uttar Pradesh
201301
The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL
+44 116 326 1116
Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX
7th Floor
666 3rd Ave.
New York
United States
NY 10017
Level 17
31 Queen Street
Melbourne
VIC 3000
+61 03 8652 1590
Iconic Corenthum Building,
Tower C, 3rd Floor,
Sector 62,
Noida UP 201301
By subscribing you are agreeing to the privacy policy, marketing terms and conditions and subscribing to the mailing list
© 2025 Williams Commerce. Part of the Brandwidth group