Williams Commerce have launched a new Ecommerce site for the highly regarded online jewellers, Astley Clarke. Astley Clarke’s new facilities are built on the Magento Enterprise platform.

The build included a full integration to MNP’s OrderActive platform, to the Lyris email marketing platform. It also included a number of new pieces of Magento functionality including item level giftwrap and advanced guided navigation modules. These additional pieces of functionality extend the Magento Enterprise platform to the premium level of both form and function. The site also incorporates Flint’s new MNP DataFlow plugin that provides the basis of the synchronisation of information between Magento and OrderActive. It allows store owners to precisely define how information is passed between MNP and Magento and provides a turn key multi-store/currency integration solution.

Astley Clarke now have vastly improved control over their site and product content, and have the ability to use in-house technical resource alongside the facilities provided by Flint. This in-house/out-sourced hybrid solution gives Astley Clarke the flexibility and security to expand their business.