Magento Silver Partner Williams Commerce are proud to announce the launch of Watersports World new B2B Trade website built on Magento.

The parent company of Watersport World was established back in 1969 and now, over 40 years later, they continue to thrive as distributors of premium watersport equipment in the UK and Ireland. Their passion for the brands that they represent combined with their vast knowledge of water sports makes them a leading supplier across their industry.

The Watersports World team chose Williams Commerce to create their new Magento ecommerce website to provide their trade customers with a convenient self-service ordering solution. The website features a sleek design that effectively showcases Watersports World UK’s range of branded wakeboards, water-ski, towables, wetsuits and kitesurfing, windsurfing and many more popular product categories.

Scott Taylor, Marketing Director for the WSW UK business comments, “We are very excited to go live with our new B2B website, Williams Commerce have created us a product we are very proud of, something that is on the cutting edge of eCommerce in terms of both looks and functionality. This is our first project in this area and it was very tough to select a company to work with, Keri and her team at Williams Commerce stood out to us from day one as a professional and large scale business, but crucially for us with the personal touch! For us business is all about relationships, and despite the inevitable speed bumps along the way Williams Commerce have come out of this project with a happy customer that wants to work with them for the long term, and we at Watersports World UK have a superb new website that is already bringing in additional business!”

Behind the scenes the website is fully connected with Sage Magento Integration helping create real efficiency with the day to day running of online sales. Further useful features include a ‘Dealer Locator’ allowing web visitors to identify their closest dealer, as well as an option for customers to submit a ‘Warranty Form’.

Ernesta Zikaraite, Williams Commerce Project Manager commented; “Watersports World have been delighted with the end result and feedback from their trade customers has been very positive. We are currently working on adding more complex functionality that will add to the user experience by giving more detailed information regarding ‘out of stock’ or ‘low stock’ according to visual colour indicators. It’s a neat piece of functionality that will be very helpful to their customers.”

Trade customers who login to the new Watersports World UK website will also benefit from clever functionality which enables the website’s full catalogue of products to be shown to consumers without revealing the trade prices.

Furthermore, the website hosts a comprehensive resource areas where registered retailers can access and download product data and images.

Robert Williams, Managing Director of Williams Commerce comments “B2B Ecommerce is rapidly growing and we’re delighted to help Water Sports World embrace this new route to market. The Magento Sage integration allows them to seamlessly connect Magento with their ERP system to provide customers with a single view of their order history, price lists and products.”

The new Watersports World website is another excellent example of a business embracing the latest ecommerce technology to offer increased convenience for their customer base whilst creating an incremental and efficient sales channel.

If you would like to see more ­­­examples of B2B trade websites created by Williams Commerce, please visit our client portfolio pages. To learn more about the power of Magento ecommerce, call us today on 0116 326 1116 or email [email protected]­­­