With fierce competition from high street discount retailers and increased costs from suppliers many typical wholesale cash and carry businesses are finding times particularly tough.

Suppliers are increasingly becoming direct retailers, and discount retailers are buying direct from suppliers squeezing out the wholesaler. A solution an increasing number of wholesalers and cash and carrys are following is to build large scale ecommerce websites offering their product range directly to B2B and retail customers. Leveraging their existing product range and access to the entire UK and international markets, wholesalers see this as an opportunity to grow and win new business.

Williams Commerce specialises in ecommerce solutions for wholesalers, importers wishing to do business online with consumers and retail customers.