Magento is a great eCommerce platform, but part of what makes it great is the ability to integrate with best of breed services and platforms. Email marketing is a key element of any retailer’s communication strategy; this is why more and more retailers want to get the most out of it.

Williams Commerce has just launched a great module to integrate Magento platform with RedEye’s Contour platform.

RedEye provides technology and products to digital marketers to allow them to deliver Multi-Channel Marketing Automation solutions for CRM programmes that increase revenue, return on investment (ROI) and conversion.

RedEye’s products are driven by a unique database that combines all customer data, online and offline, from store purchases to products browsed, and makes this vast depth and breadth of data available to users through sophisticated and intuitive tools and interfaces.

RedEye Extension Features

Some of the features that this extension provides are:

Synchronization of subscriber’s list wherever they update their status.

It is important to ensure cross-channel communication consistency; for that you need to have the latest version of your subscriber’s list across every platform. Your customer may change their email address from their account page or they may phone you to unsubscribe from your newsletter list… this extension overcomes the issue of inconsistent data between Magento and RedEye platform. The extension It also has a log screen which allows you to keep track of what is going on because It allows you to check how many records have been modified for every synchronization.

Behavioural tracking for basket updates, category views, customer data capture, logins, newsletter signups, order confirmation and product views.

Wouldn’t it be amazing if you could monitor your customer behaviour within your eStore? This extension provides tags to monitor easily when the user:
• visits a category page
• visits a product page
• adds something to the basket
• logs on as a customer
• gets to the order confirmation page
• registers as a customer
• signs up for newsletter

This tracking will allow retailers to implement segmentation and produce tailored content to the right customers at the right time.

Rich tags provide up-sell and cross-sell info and pricing for advanced reporting

Do you want to send emails that are relevant to your customers? Who doesn’t? The extension sends information about the products related to the products that the customer visits. That way you can send them a reminder of how awesome the products that they were looking at are…

Easily extendable code to add complaint custom tags quickly

Out of the box the extension is set up to send relevant information about the different stages of the customer journey. However, if you want to submit more product attributes to Redeye so you can have more information to analyse; you can do it easily within the configuration on a simple grid.