Protein Dynamix is a fresh thinking sports nutrition brand dedicated to providing ‘Best in Class’ industry leading sports supplements at an affordable price. Williams Commerce recently re-launched their site on the Magento platform.


Protein Dynamix needed to be able to evolve their offering and react fast and efficiently in the highly competitve sports supplement market. They also wanted to update the look and feel of their site by improving the navigation and user experience. The key requirements were:

• Integration of web platform and order management system – Sage 200
• Advanced promotional and sample functionality
• A customer loyalty programme
• Best practice mobile facilities
• PayPal and SagePay integration

The platform has to deliver the flexibility to be able to efficiently respond to pricing and promotional changes imposed by the ultra competitive market. It also has to ensure that customers, once acquired, are incentivised and retained.


Protyein Dynamix chose Williams Commerce, a Magento Enterprise Partner, for their technical experience with Magento integrations. The site was built on Magento Community Edition, and included:

• Integration between Magento and Sage 200 using both a custom stock import extention and order export via SagePay
• Set up and integration of the Mailchimp email provider
• Custom Voucher and Promotion functionality
• Custom child-product driven pricing
• Fully responsive templates
• Integration with the Sweet Tooth loyalty platform and affiliate facilities
• PayPal integration through the SagePay interface, for ease of reconciliation


The site was launched in October 2015. Conversion rate immediately increased by over 35%. Tying the launch in with a customer acquisition campaign Protein Dynamix is confident of a significant increase in turnover and market share in a very competitive market.