Magento Enterprise Solutions Partner, Williams Commerce, was delighted to work with Pure Fashions to build a new website for the scarf and fashion accessories supplier on the innovative Magento 2 ecommerce platform.

With over 10 years of experience, Pure Fashions has been supplying retailers across the UK and Europe with an impressive selection of wholesale scarves and other stylish fashion accessories including gloves, head warmers, and more. The trade company was in need of a new B2B ecommerce website and opted to make the transition from their previous .NET website to Magento 2.

The new ecommerce build makes the most of the native design and functionality of Magento 2, featuring a modern, wide design that can easily showcase the beautiful product ranges and a sticky header. It also includes a series of useful B2B features which offer an improved experience for Pure Fashions’ trade customers.

Users can take advantage of the layered navigation to easily browse the website and once registered for a trade account, they can access the prices of the products after logging in.

The new Pure Fashions website offers a safe online experience, with users being able to complete their orders via the Barclays EDPQ payment system. It also uses VAT Number Validation functionality to update Customer Tax groups and charge accordingly based on this.

The Williams Commerce team of Magento-certified ecommerce specialists also helped Pure Fashions make a smooth transition to their new online destination, migrating all the customer and product data from the original site.

Visit to explore this new website.

If you’d like more information about Magento 2, or need help with a new ecommerce build, get in touch with the Williams Commerce team today.