Fast growing fashion brand hype relaunches on Magento enterprise

Magento Enterprise (Gold) Solution Partner Williams Commerce, designed and developed the recently launched Magento Enterprise site for Hype and have a pedigree working with fashion brands as well as being the British Fashion Council’s digital partner.

The hugely successful streetwear fashion brand is the ultimate story of inspirational entrepreneurship. Started in 2011 by University student Liam Green, the initial investment of £400 has been turned into a multi-million-pound business, processing thousands of orders per day around the world, stocked by retail giants including Topman and Asos and loved by celebrities and an international youth market.

Services: Magento 

Man holding a hype bag in forest

Modern, mobile responsive design

the fresh new ecommerce design, features ultra widescreen design and a contemporary new tiled layout, allowing the business to maximize their online retail space and effectively showcase their exciting clothing and accessories range.  Given the prevalence of mobile, especially with Hype’s younger target audience, the built-in responsive design, fully optimised for mobile, provides visitors with a fast and user-friendly shopping experience when they are on the go.

hype fashion mobile mockup

Streamlined Magento in action

just hype tablet mockup

Magento Commerce provides the additional power to enable an e-commerce site to process and cope effectively with increased levels of traffic, more data and more orders, giving businesses the bandwidth they need to grow faster online.

 The new website is an example of a streamlined Magento in action.  Kept ultra-simple, with very few additional modules, harnesses the full power of the in-built suite of native Magento Enterprise functionality.

A fast-growing business

API connections with a range of couriers, has helped the business automate and speed up their order processing capabilities.

hype fashion desktop mockup

We’re incredibly excited to help take Hype, an amazing fast...

growing brand to the next level online. Hype have experienced stellar growth as a business with a brand that resonates so strongly with their target market. By selecting Magento Enterprise, Hype can be confident that their ecommerce site can underpin their global online growth and really take their business to a new high.

CEO Robert Williams
man wearing hype jumper in an urban setting

What we delivered

We delivered A modern, mobile responsive design
We provided API connections with couriers
We built A Magento site

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