Williams Commerce has helped fashion brand Hype make the most of the Shopify Plus platform. Read our latest Shopify Ecommerce case study.
Williams Commerce, designed and developed the Shopify Plus Ecommerce store for Hype and have a pedigree working with fashion brands as well as being the British Fashion Council’s digital partner.
The hugely successful streetwear fashion brand is the ultimate story of inspirational entrepreneurship. Started in 2011 by University student Liam Green, the initial investment of £400 has been turned into a multi-million-pound business, processing thousands of orders per day around the world, stocked by retail giants including Topman and Asos and loved by celebrities and an international youth market.
The Leicester-based company boasts an exciting contemporary range covering menswear, womenswear and kidswear. Hype has flagship stores in London and Taiwan, while the brand’s excellent products and garments can be found in stores the world over.
The fresh new ecommerce design, features ultra widescreen design and a contemporary new tiled layout, allowing the business to maximize their online retail space and effectively showcase their exciting clothing and accessories range. Given the prevalence of mobile, especially with Hype’s younger target audience, the built-in responsive design, fully optimised for mobile, provides visitors with a fast and user-friendly shopping experience when they are on the go.
Supporting global growth
After discussions with the team at Hype, a decision was taken to adopt Shopify Plus. This was to help support Hype’s global growth plans, deal more efficiently with peak demand issues, and make the management and workflow of their ecommerce platform far simpler.
Complex Integration
A number of extensions and complex integrations formed part of the project. The multiple stores that Hype had was initially somewhat problematic, but was rectified as the platform evolved.
Technology
We also delivered our user experience expertise to help make the Hype site easier to navigate and use. What’s more, we introduced Amazon Pay and Klarna Checkout to make payments and purchasing more straightforward.
Hype approached us to review their ecommerce platform. Having considered Magento Commerce, Shopware and Shopify, the company opted for Shopify Plus, with the platform’s credentials around managing huge demand being exactly what Hype needed. By rolling out Shopify Plus in time for peak seasonal trading, Hype were able to build a platform on which to rapidly expand their ecommerce store.
2021
on request
Fashion
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The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL
+44 116 326 1116
Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX
7th Floor
666 3rd Ave.
New York
United States
NY 10017
Level 17
31 Queen Street
Melbourne
VIC 3000
+61 03 8652 1590
The Corenthum Tower
B54 4th Floor
A-41 Sector 62
Noida
Uttar Pradesh
201301
The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL
+44 116 326 1116
Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX
7th Floor
666 3rd Ave.
New York
United States
NY 10017
Level 17
31 Queen Street
Melbourne
VIC 3000
+61 03 8652 1590
Iconic Corenthum Building,
Tower C, 3rd Floor,
Sector 62,
Noida UP 201301
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