Magento silver solution partner Williams Commerce are delighted to announce the online launch of womenswear fashion brand MARQUES’ALMEIDA’s new ecommerce store.
MARQUES’ALMEIDA first launched in April 2011; they won the LVMH Prize 2015 (an annual prize created by the LVMH Group to honour and support young fashion designers around the world), the British Fashion Award for Emerging Womenswear Designer 2014, and have also been awarded NEWGEN sponsored by Topshop support from the British Fashion Council since 2012.
The duo Marta Marques and Paulo Almeida trained with Vivienne Westwood and Preen and their aesthetic evokes raw effortlessness and detailed technical construction in every piece. In 2015 MARQUES’ALMEIDA were commissioned to design costumes for the New York City Ballet’s Fourth Annual Fall Fashion Gala, conceived by Sarah Jessica Parker and debuted in September 2015.
The new ecommerce store heralds an exciting new chapter for the fashion brand.
Robert Williams, CEO of Williams Commerce said, “ We are delighted to have been part of MARQUES’ALMEIDA’s online launch and we’ve worked collaboratively to produce a website that accurately portrays the brand, with emphasis placed on simplicity and clean design that gives full focus to their amazing collections. The Williams Commerce team is proud to work with such a prestigious fashion brand and would like to thank the British Fashion Council for bringing our two businesses together.”
The website was built using Magento CE and was designed and developed based on unconventional layouts that effectively showcase both seasonal collections and ‘journals’ of each season – including the ability to embed Instagram posts and video content.
Each season can be set up using 1 of 3 templates, and the flexibility of how these were built allows a different look and feel between each season, creating the feeling of more space on certain layouts.
Custom developed product pages place emphasis on the central scrolling to facilitate a strong display of product imagery, and the minimalist styling with its clean design and transparent sticky header makes the website a pleasure to use.
MARQUES’ALMEIDA is now available to buy online, as well as globally in top department stores.
To read more about Williams Commerce website launches for British Fashion Council designers, please visit our fashion portfolio .