Magento Silver Solution specialist Williams Commerce are delighted to have recently launched the up and coming fashion retailer Nine Yards Store’s new Magento store.

The business behind Nine Yards Store, long-established in the market, have re-branded and now offer an extensive collection of the hottest styles across branded apparel and accessories spanning mens and womenswear.

The fashion retailer’s new Magento e-commerce store hosts a superb range of the hippest brands available on the market today, including big names like Hype, Crooks & Castles, Famous Stars and Straps, LRG and Matix to name a few, additionally featuring up and coming hot new designers such as Nicce, Rum Knuckles, and Civil Regime. Alongside this, they will be retailing their own ‘Nine Yards’ branded merchandise.

Nine Yards takes advantage of the superb functionality of Magento Commerce offering shoppers a smooth and user friendly shopping experience with conventional navigation and multi-selector filtering enabling buyers to refine their search by brand, product type, size, price, colour and genre across multiple categories.

Fully optimized for mobile, the new Nine Yards Store gives customers an intuitive and optimised shopping experience when they are on the go, particularly important for Nine Yards younger audience demographic, where more than 55% of their customers are browsing and buying on mobile.  The website further features a useful quick buy facility on sub-category pages, handy functionality that helps to facilitate speedy shopping.

“Our new online retail shop enables us to showcase effectively our huge range of branded clothes and accessories.” Says Simon Willmot, Marketing Manager at Nine Yards Store.  “Feedback from our customers has been very positive, they love the look and feel and appreciate the intuitive flow through the website. We’ve deliberately kept our design and functionality simple, relying on Magento’s powerful in built commerce capabilities that give our shoppers a smooth, conventional buying experience so they can focus on buying the products that they love.”

To see the new Nine Yards Store in action, visit

To discuss your next ecommerce project, call the Williams Commerce team on 0116 326 1116 or email [email protected].