Lids Direct launches a new Magento ecommerce site

Lids Direct is based in Watford, is part of the Lloyd Cooper Motorcycle group, and is one the UK’s fastest growing online retailer of motorcycle clothing and accessories brands.

Williams Commerce launched a new Magento ecommerce site, using the Community Edition, for Lids Direct in June 2015, and the results have been emphatic – increased traffic, conversion and orders! Product visibility is markedly improved, and the customer experience improvements means far few barriers to conversion.

Apart from delivering a beautiful new design, incorporating an innovative ‘Sloped Carousel’ and responsive design, Williams Commerce also spent a lot of effort restructuring Lids’ product data and assisted in updating their order and inventory management facilities. Lids now have an infrastructure that fully integrates their Point of Sale systems, inventory management system and their ecommerce cart (Magento) – which makes management of a growing business significantly less of a burden.

Williams Commerce would like to congratulate Lids Direct on the site – which as always was the product of an awful lot of hard work by both teams – We look forward to continuing to help this up and coming brand achieve its ambitious aims over the next few years!


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