One of our clients, London-Boutiques.com – which offers fashion-loving customers to shop the capital’s chicest womenswear and lifestyle boutiques since 2012 – has been acquired by The Mondadori Group, which owns the magazine Grazia.
Grazia is looking to complement its publishing activity with an e-commerce element within the retail sector with a portal called graziashop.com. The portal will offer the possibility to purchase clothes and accessories featured in Grazia from different international boutiques online.
This project has started from London – the biggest European market for e-commerce fashion – with London-Boutiques.com and soon will continue the expansion to other countries where the women’s magazine is published such as Italy and France.
Flint have been supporting London Boutiques since March 2014 with development, performance optimisation services and design evolution and have helped them hugely improve both page load speeds and conversion on the site.
The plans are that graziashop.com will be live later this year… Looking forward to visiting the NEW site!