Grahame Gardner Ltd, one of the UK’s most prominent suppliers of healthcare uniforms and work wear, has recently announced the launch of their revamped ecommerce website.

Grahame Gardner Ltd was established in 1906 in Leicester, first manufacturing school uniforms and sportswear

The Grahame Gardner brand has since evolved significantly to focus fully on work wear and has become a favourite of the Healthcare industry. The business is known for their quality products, attention to detail and their technologically advanced garments earning them a reputation as the most respected uniform supplier across the UK.

The new revamped website heralds an exciting new digital chapter for the business headquartered in the city centre of Leicester.

Built using the latest version of Magento, the website has a fully bespoke custom design tailored to the needs of the customer. The new design has focused around improving the user experience and offers responsive design for improved use across mobile and tablet devices.

Other new features include enhanced filtering and a live stock feed showing up to the minute accuracy on size and colour availability. The ‘search by profession’ functionality has been a welcome addition for users and the MyShop facility provides students and employees the ability to log on with a unique GG code to access approved uniforms for their specific course, university or hospital.

Katy Brocklehurst, Marketing Director at Grahame Gardner comments. “ The website has always been an important resource for our customers, however we’ve taken the opportunity to invest in creating a more enhanced online experience for our web visitors, making browsing our range and shopping with us easier than ever before. We are delighted with the results.“

Behind the scenes, the new Grahame Gardner Magento website is integrated with the back office Prima, a well-known ERP system popular across the fashion industry. The integration enables the Grahame Gardner team to have control of their website’s product, pricing, stock, customer data and orders centrally.

Robert Williams, MD of Leicester based Magento ecommerce specialists Williams Commerce, says. “We were delighted and honoured to undertake this project for Grahame Gardner, who are well known brand within their industry and across the midlands. Grahame Gardner are moving into a new era of ecommerce for their business and we believe their simplified user centric design combined with Magento and Prima integration will provide them with a great platform on which to build their business online.”

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