One of our partners, Trust Pilot, has produced an interesting infographic charting the history of the customer voice through the ages and highlighting the crucial importance reviews have now, more than ever. You can read the whole infographic here.

With increasingly more customers searching for and checking reviews before completing a purchase, savvy retailers are understanding the importance of showcasing reviews for their business online. Besides offering an additional trust signal for customers, reviews are also a great way of demonstrating excellent customer service and gaining useful feedback for your business.

If you want to discuss how you can integrate your website with an independent review platform, such as Trust Pilot, don’t hesitate to contact the Williams Commerce team on 0116 3261116 or email [email protected].