Shopify vs Shopify Plus: do you need to upgrade?
You’ve built something worth scaling. Your Shopify store is performing, orders are growing and the platform has served you well. But now you’re hearing about Shopify Plus and wondering whether it’s the right next step, or simply an expensive upgrade you don’t actually need. This guide cuts through the noise. Here’s what genuinely separates the two plans and, more importantly, how to know when […]
Poundstretcher Gets a Brand New Digital Lease of Life: Why Established Retailers Are Turning to Shopify
Poundstretcher has been a household name for decades, a staple of the UK high street trusted by millions of shoppers. Like many long-standing retailers, they recognised that their digital experience no longer reflected the strength, scale or personality of their brand. Today, we are proud to announce that Poundstretcher has successfully replatformed to Shopify with Williams Commerce as their delivery partner. […]
WooCommerce vs Shopify: Which Is Right for Your Business in 2026?
If you’re currently running on WooCommerce and wondering whether it’s still the right home for your ecommerce ambitions, you’re not alone. Thousands of UK merchants are asking the same question in 2026, and the answer might be simpler than you think. The Familiar Story You started on WooCommerce for good reason. It was free, flexible, and built on the WordPress ecosystem you […]
Shopify Collabs: A Smarter, More Profitable Approach to Influencer Marketing
Influencer marketing has long promised scale and authenticity, yet for many retail businesses it has been resource-intensive and difficult to justify. Identifying creators, managing relationships, tracking performance, and handling payments typically required multiple platforms and significant manual effort. For many brands, the operational overhead outweighed the opportunity. Influencer marketing has rapidly evolved from a niche tactic into […]
The AI Renaissance in Commerce: What Shopify’s Winter Edition Really Means for Your Business
Shopify’s Winter Edition 2026 dropped this week with over 150 updates, and they’re calling it their “RenAIssance Edition.” Cute naming aside, there’s something genuinely significant happening here that goes beyond the usual platform feature creep we’ve all learned to tune out. This release signals a fundamental shift in how commerce platforms think about their role […]
What Established eCommerce Retailers Need to Consider When Migrating to Shopify
Over the past decade, eCommerce has evolved beyond recognition. Many established retailers now find themselves running legacy platforms that have served them well but are starting to show their age. Whether you’re maintaining a mature Magento store, managing an increasingly complex Adobe Commerce installation, or working within the constraints of BigCommerce, the question of when […]
Shopify: Beyond Omnichannel, The Next Era of Unified Commerce
The Commerce Shift: From Omnichannel to Unified Experiences In today’s fast-moving digital economy, the lines between digital and physical are blurring fast. The retail landscape is undergoing profound transformation. Customer expectations are evolving rapidly, shaped by experiences across both digital and physical touchpoints. Retailers can no longer afford to think in silos. Omnichannel commerce has […]
Shopify reveals new updates at Shopify Unite
The Shopify Unite 2019 conference saw a number of new announcements, updates and information released on the Shopify Ecommerce Platform. Take a look at all the news from the event.
