With changing consumer buying habits and online sales rising, we are looking at a shopping season unlike any we’ve seen before.
For businesses looking to convert an unprecedented holiday into record-breaking growth, planning early and prioritising online efforts are a must.
The holiday season benefits brands and consumers alike. To little surprise, it drives some of the highest sales of the year. In the UK, ecommerce represented 28.2% of all holiday retail sales, surpassing the 25% mark for the first time.
To compete during the busiest season of the year, brands need to create meaningful connections with consumers, offer personalised online experiences, and provide holiday shoppers with added conveniences and peace of mind.
In this guide, we unwrap everything you need to succeed during the holidays, including:
- Site Experience & UX
- Shipping, Fulfillment & Returns
- Marketing & Promotions
- Customer Service & Support
- Reporting & Analytics