Williams Commerce joins The Brandwidth Group
We at Williams Commerce are delighted to announce that we are joining The Brandwidth Group. With a global presence and a rich portfolio of digital projects with major brands, The Brandwidth Group’s ethos revolves around a network of specialist teams, each committed to a specific area of expertise. The group shares a collective entrepreneurial mindset, […]
National Gallery Online Shop project receives two award nominations
Williams Commerce is delighted to reveal that we have been nominated for two prestigious industry awards for our work with the National Gallery. We have been nominated in the category of Travel and Tourism Ecommerce Website of the Year at the 2023 UK Ecommerce Awards, as well as receiving a nomination for the Charity Trading […]
Why Shopify is the best platform for retail
Shopify offers a complete ecommerce platform for your growing retail business. Around the world more than 4million companies use it to manage and grow their retail sales. Combined with Shopify point of sale (POS) for brick and mortar stores, events and pop-ups it delivers seamless customer experiences. With data, analytics and marketing tools included you […]
Understanding the Importance of Third Party Reviews
‘Word of mouth’ is something every business will know the importance of. What people are saying about the services you offer and the work you do has always been crucial to business success. In the digital age, reviews of your business online are like a version of ‘word of mouth’, but with arguably greater power. […]
Digital Marketing – prepare for peak season
Discover where to find your favorite UA reports in GA4 and optimize your marketing strategy. Access essential metrics and make data-driven decisions.
Marketing in a recession
Marketing in a recession is a fine balance – every penny you spend must contribute to your bottom line results. However too much caution is as much of a problem as too little. How do you decide what will deliver the best return on your digital marketing investment? Recession? Yes or No? When the economy […]
From Questions to Stories: The Magic Behind ChatGPT
From artists to students, ChatGPT has raised important questions about information, content and authenticity since its launch in November 2022. The Williams Commerce team took some time out for a ChatGPT Power Session to review the potential benefits and challenges. What is ChatGPT? ChatGPT is a chatbot created by OpenAI to interact with us conversationally. […]
Linking GA4 with Google Ads to optimise performance
Google Analytics 4 (GA4) and Google Ads are powerful digital marketing tools. When you use them together you can share data and receive valuable insights about your performance and opportunities for improvement. You’ll have a more complete view of your customers’ journeys and can analyse your data more quickly in one place. When linked, you […]
Shopify vs VTEX – Which ecommerce platform is the best fit for your store?
Considering the Shopify Plus ecommerce platform for your store and wanting to know how it compares to VTEX? Read the latest Williams Commerce blog.
Unlocking the Mystery of Audience Overlap in Facebook Ads: Understanding, Identifying and Navigating This Common Challenge
Resolve audience overlapping problems in Facebook Ads with effective strategies and optimize your ad campaigns. Get actionable insights now!”
UA vs GA4 Tracking – What you need to know
Wondering how tracking and reporting differs between Universal Analytics and Google Analytics 4? Read the latest Williams Commerce blog and find out everything you need to know.
Where to find your favourite UA Reports in GA4?
Discover where to find your favorite UA reports in GA4 and optimize your marketing strategy. Access essential metrics and make data-driven decisions.
