Poundstretcher Gets a Brand New Digital Lease of Life: Why Established Retailers Are Turning to Shopify
Poundstretcher has been a household name for decades, a staple of the UK high street trusted by millions of shoppers. Like many long-standing retailers, they recognised that their digital experience no longer reflected the strength, scale or personality of their brand. Today, we are proud to announce that Poundstretcher has successfully replatformed to Shopify with Williams Commerce as their delivery partner. […]
Is Your Ecommerce Platform Holding You Back? The Mid-Market Replatforming Guide for 2026
You built something real. Revenue grew. The catalogue expanded. The team scaled. But somewhere along the way, the platform that once felt like a springboard started to feel more like a ceiling. If that sounds familiar, you are not alone. There is a moment every growing ecommerce business reaches. The technology that served you well at £2 […]
WooCommerce vs Shopify: Which Is Right for Your Business in 2026?
If you’re currently running on WooCommerce and wondering whether it’s still the right home for your ecommerce ambitions, you’re not alone. Thousands of UK merchants are asking the same question in 2026, and the answer might be simpler than you think. The Familiar Story You started on WooCommerce for good reason. It was free, flexible, and built on the WordPress ecosystem you […]
The Era of Efficiency. Ecommerce Predictions for 2026
The Era of Efficiency Five eCommerce trends shaping 2026 By 2026, eCommerce is firmly established as a core pillar of retail and wholesale performance, both in the UK and globally. Globally, online retail sales are forecast to reach around $6 to $7 trillion annually, accounting for more than one fifth of total retail sales worldwide, according to leading industry analysts including […]
The End of Drip Pricing
What the UK’s new price transparency rules mean for ecommerce retailers For years, online pricing has followed an uncomfortable pattern. A product looks affordable on first glance, only for the real cost to emerge step by step. Delivery fees, booking charges, service costs, local taxes, and other mandatory additions quietly inflate the total just before payment. That approach is now firmly […]
Shopify Collabs: A Smarter, More Profitable Approach to Influencer Marketing
Influencer marketing has long promised scale and authenticity, yet for many retail businesses it has been resource-intensive and difficult to justify. Identifying creators, managing relationships, tracking performance, and handling payments typically required multiple platforms and significant manual effort. For many brands, the operational overhead outweighed the opportunity. Influencer marketing has rapidly evolved from a niche tactic into […]
Private Equity’s Playbook: Cutting Edge Ecommerce Growth Techniques for Enterprise.
A Williams Commerce Thought Leadership Briefing for Senior Executives. For senior executives running large ecommerce enterprises, maintaining aggressive, profitable growth is the core challenge. The most effective strategies are often not found in trend reports, but in the rigorous, results-driven world of Private Equity (PE). PE firms acquire businesses with one core directive: maximise profitability and achieve exponential growth within […]
Behind the Screens: Matt Hogan on Navigating Paid Media in the Age of AI
In this edition of Behind the Screens, we talk to Matt Hogan, Head of Paid Media at Williams Commerce, about life in one of the most complex and fast-changing areas of digital marketing. Matt brings over a decade of experience across affiliate networks, lead generation, and full-funnel paid strategies for ecommerce and B2B brands. Analytical by nature, he’s passionate about […]
The State of Ecommerce Payments: Regional Realities, Mobile Momentum, and What Retailers Should Do Next
Did you know that by 2030 around 64% of ecommerce will be transacted on mobile. Are you ready for the changes in how customers want to pay online? Providing customers with the payment options that meet their needs, whether that’s mobile first or regionally specific, improves conversion. Download the whitepaper below to find out more […]
Adobe Commerce Monthly Patching: Why Staying Updated Matters More Than Ever
The shift to monthly security patching for Adobe Commerce is one of the most significant changes to the platform in recent years. Adobe now releases security updates on the second Tuesday of each month, aligning with global cybersecurity standards and responding to a rapidly changing threat landscape. For commerce businesses, this change has real operational […]
The Future of eCommerce in a Zero-Click Search World
Over the past two decades, eCommerce has followed a reliable logic: customers search, brands respond. Whether through Google, on-site search, marketplaces or social platforms, discovery has traditionally started with a click or a query. In the UK, online retail grew by over 3 % in 2024 to more than £125 billion, according to Mintel’s UK […]
Navigating the AI Landscape, Why the Right eCommerce Agency Now Matters More Than Ever
Over the past year, many of the conversations we’ve had with eCommerce leaders have come back to the same theme: AI feels full of promise but overwhelming in practice. Everyone can see what AI could do for their business, but no one’s quite sure where to actually start. Whether it’s merchandising, personalisation or operational support, […]
