Behind the Screens with Angelou Jeffers: What Excites (and Scares) a Senior Developer About AI.
Welcome to Behind the Screens, our new blog series where we shine a light on the talented people at Williams Commerce. In each edition, we hear from the talented individuals working at the frontline of technology, solving problems, building solutions, and helping our clients grow every day. In this feature, we sit down with Angelou […]
Modernising Established eCommerce Without the Rebuild: Meet Adobe Commerce Optimizer
If you’re a well-established eCommerce business, you might be on your second or third platform or still running a first-generation system that’s been adapted and bolted together with dozens of add-ons. These platforms have served you well, but today they’ve become a barrier to growth. Instead of enabling progress, they’re slowing you down; inflexible, costly […]
Shopify: Beyond Omnichannel, The Next Era of Unified Commerce
The Commerce Shift: From Omnichannel to Unified Experiences In today’s fast-moving digital economy, the lines between digital and physical are blurring fast. The retail landscape is undergoing profound transformation. Customer expectations are evolving rapidly, shaped by experiences across both digital and physical touchpoints. Retailers can no longer afford to think in silos. Omnichannel commerce has […]
Modern Foundations for a Historic Brand: The British Museum Online Shop Rebuild Story
When your client is one of the world’s most respected cultural institutions, expectations are high and rightly so. The British Museum Shop came to Williams Commerce with a brief to refresh their ecommerce site visually, using Adobe’s Hyvä theme. But what started as a front-end reskin quickly evolved into something much more ambitious. The ecommerce […]
Royal Botanic Gardens, Kew Shortlisted for Best B2C UX Ecommerce Award 2025
Williams Commerce and Royal Botanic Gardens, Kew Shortlisted for Best B2C UX eCommerce Award We’re delighted to announce that the ecommerce redesign project for Royal Botanic Gardens, Kew delivered by Williams Commerce, has been shortlisted as a finalist in the 2025 eCommerce Awards for Best B2C UX in eCommerce. This recognition highlights the transformation of […]
The Evolution of B2B Commerce with Shopify
B2B commerce is changing fast, and for many established UK businesses that have built success through traditional sales channels, the question now is how to take the next step online. Whether you’re in wholesale, fashion, FMCG, home and garden, or sporting goods, the shift to digital offers a powerful opportunity to modernise operations and unlock […]
Navigating the Rapidly Evolving AI Landscape
Insights and Implications for the Digital Sector Artificial intelligence is generating significant buzz and for good reason. It’s already changing how we work, communicate, and make decisions. At agencies like Williams Commerce and Un.titled, understanding how AI is evolving, what it means for clients, and how to use it responsibly is vital. UNESCO recently called […]
How Many Line Items Can Your Adobe Commerce Cart Handle?
At Williams Commerce, we pride ourselves on delivering cutting-edge ecommerce solutions that empower businesses to thrive in the digital landscape. With a focus on innovation and excellence, our team of experts is dedicated to helping clients navigate the complexities of modern commerce. One of our senior developers, Sandipan Saha, brings a wealth of knowledge and […]
Why Growth Consulting is the Missing Link in Your Ecommerce Strategy
Running an ecommerce business has its ups and downs, but once you’ve started seeing some success, you quickly realise that getting to the next level isn’t always as simple as just working harder. You need the right strategies in place, and that’s where growth consulting comes in. Think of it as the missing link that […]
From £1M to £10M: Key Lessons from High-Growth Ecommerce Brands
Reaching your first £1M in ecommerce is a huge milestone—one that comes with invaluable lessons learned along the way. But as your business begins to scale, the journey doesn’t get easier. Transitioning from £1M to £10M in turnover introduces new challenges, requires refined strategies, and calls for an evolved approach. Scaling successfully to £10M demands […]
Unlocking the power of Adobe’s latest updates: Which ones will drive your ecommerce growth?
If you are keen to stay ahead with the latest innovations from Adobe, read on… Firstly, who are Adobe and why are businesses choosing their commerce solution? Adobe is a global leader in digital experience solutions, providing cutting-edge tools for content creation, marketing, and ecommerce. Adobe Commerce (formerly Magento) is one of the most powerful […]
Migrating from Adobe Commerce to Magento Open Source: Is It the Right Move for Your Business?
Migrating from Adobe Commerce (formerly Magento Commerce) to Magento Open Source is a strategic decision for many ecommerce businesses seeking cost efficiency, flexibility, and control over their online operations. In this article, we’ll explore the key reasons why businesses make this transition, the ideal stages in a company’s growth cycle to consider it, and how […]
