Williams Commerce announce the launch of Athlete King’s new ecommerce store built on the powerful Magento platform.

Established by Nathan Selcon, the business opened their central base and first store in Hammondsworth, near Heathrow in 2007.  Since then the business has gone on to open further stores in Streatham, Cardiff and Swansea with the aim of providing quality protein and fitness supplements to help people achieve their fitness, training and well-being goals.

The launch of their new ecommerce web-store is another exciting milestone for the Athlete King business.  The web-shop offers visitors hundreds of top supplement brands including the likes of PhD, SiS, Muscle Pharm, Reflex, Grenade and USN.

The Magento platform offers Athlete King the flexibility and functionality they need to grow and scale their business.  “We’re delighted to have our new ecommerce store open for business.” Comments founder Nathan Selcon. “We’ve put a great deal of thought and effort into creating an online presence that now strongly portrays the ethos of our business.”

The new Athlete King website is filled with ways for visitors to connect with the business.  Features include Find a Gym, a built in loyalty scheme, an online chat facility, professional advice pages and a store locator, web visitors are presented with a variety of ways to start their online shopping journey.

Additional user friendly functionality includes the quick search feature based on the most common frequently asked questions along with the King’s Quick Product Finder that enables users to select their sport, goal, category and brand specific products for the refining their search quickly and efficiently.

The website showcases stunning high quality imagery to reinforce Athlete’s King vision to serve Everyday Champions.  With video embedded on the product pages, visitors can access detailed and rich content about the products in order to make an informed buying decision.

“Our hand-picked selection of products comes from our experienced team who have spent years competing and training at an elite level. We hope the website allows our visitors to connect with our stores and engage with our team for free advice, delivering a great user experience.”

Visit Athlete King at www.athleteking.com