Product data – you can transfer product categories from SAP to BigCommerce so you can easily manage and control how your products are presented online from within SAP. This includes your product listings and prices, making your online catalog much easier to manage and ensuring that you can maintain accurate cross-channel strategies.

You can launch new products and de-list old products automatically, so you can save time and avoid manual errors.  

Digital assets – your product images are a cornerstone of your digital marketing strategy and an important part of the online experience for your customers, helping them decide to buy. Depending on your products you might need to include technical specifications or multiple images from various angles. With an integrated solution you can maintain all your digital assets in one place, synchronize them and make sure they are suitable for search engine optimization (SEO).

Pricing – in SAP you can simulate pricing calculations and make sure that your business rules are reflected in your online store. You can plan your revenue and profit margins and set up pricing rules in SAP. You won’t need spreadsheets or manual calculations, virtually eliminating the risk of errors and inconsistencies.

Stock management – customer satisfaction is often damaged when the product they want is out of stock. If they go somewhere else to meet their needs, they might never return. Reliable stock availability information is important for your business credibility. BigCommerce gives visibility of goods which are in stock. Its requested delivery dates feature supports available to promise (ATP) responses and improves your overall efficiency.

You can map and synchronize stock levels from SAP to BigCommerce to make sure you always have a single version of truth. Your purchasing team can centrally manage procurement, fully aware of demand, to control your inventory management. 

Order management – online orders will automatically appear in SAP and can trigger order fulfilment. Increased volume can be managed without overloading your operational team. Automating your complete order to cash cycle will improve your cashflow and overall efficiency.

Delivery information – customers expect accurate information about the status of their orders from confirmation to despatch and delivery. As soon as their order is on its way, SAP can automatically update BigCommerce and provide a tracking number, to keep your customers fully informed. 

Williams Commerce is a BigCommerce Elite Partner, delivering enterprise ecommerce and integration projects around the world. Our BigCommerce clients include marine wear specialists, Gill Marine, sportswear brand, Shock Absorber, and children’s footwear company, Startrite. We have a key partnership with SAP to deliver system integration projects.

To find out more about how BigCommerce and SAP integration could benefit your retail business please get in touch.