Shires Equestrian achieve huge traffic and revenue growth with a new Magento store

Shires Equestrian recently launched a new site using the Magento platform – and the results – stratospheric!

Shires Equestrian sells everything for horse rider and their horse. They own a number of leading equestrian brands such as Blenheim, Hi-Lite, Highlander and Tekna.

Shires Equestrian wanted to refresh and update the look and feel of their site, and gain full control over content and promotions. They also required integration Prima, their order inventory management system. They needed :

• Mobile responsive site implementation
• Integration with Prima Order Management
• Inventory feed for Google Merchant Centre
• Data consultancy to ensure that their product data could drive more advanced navigational functionality
• Multi brand implementation


Shires Equestrian chose Williams Commerce, a Magento Enterprise Partner, for their technical experience with Prima and other ERP platforms. The site was built on Magento Community Edition, Williams Commerce built all elements of Shires Equestrian retail infrastructure including:

• Mobile responsive design
• Multi-select Ajax driven guided navigation
• Multiple stores for the Shires and Bridleway brands


Shires Equestrian saw traffic levels to the new site increase by over 90% within the first month of launch. Williams Commerce are now looking at improving their international offering to further increase the gains made by implementing a Williams Commerce solution.


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