For ecommerce companies aiming to meet ever-higher customer expectations across multiple channels, software and infrastructure delivered ‘As a Service’ in the Cloud is a dream come true.

It provides cost-effectiveness, resilience and flexibility. Better still, someone else provides the most up to date solutions and invests in all the technology, capacity, equipment and maintenance – so you don’t have to.

Not only does it take a whole level of complexity out of hosting and delivering a thriving online business that can respond to peaks in demand deliver outstanding reliability, it’s also good value for money.

But is it too good to be true?

Some businesses have argued that there isn’t enough scope to customise Cloud-based solutions to support their aims for innovation, forcing them to tailor their business to the technology.

Has Magento answered that challenge with the launch of its ‘Platform As A Service’ (PaaS) Enterprise Cloud Edition?

You will no longer have to own the software or the infrastructure to be innovative and provide bespoke customer experiences.

Rob Williams, CEO of Williams Commerce, says: “Meeting and exceeding customer expectations must always be the priority for online businesses. They need to be able to respond quickly, with fast development and deployment of innovative new approaches, taking advantage of new opportunities and trends.

“Magento’s Enterprise Cloud Edition is the way they will achieve this cost-effectively in the future whilst retaining the ability to integrate with their existing systems. They can continue to develop their own creative solutions, using the features they know and trust, independently of Magento’s own product road map or release programme. ”

Magento Enterprise Cloud Edition is part of Magento 2.0 ecommerce platform. It runs on Amazon Web Services (AWS) where almost a third of Magento’s Enterprise clients already host their platforms.

It provides the benefits of cloud computing and of an open source platform and allows applications to be consistently tailored, managed and monitored.

It is designed keep pace with the fast-changing world of online businesses. For example, a business managing content and orders from Pinterest and running auctions on eBay or Amazon, might need to accommodate different content management requirements and payment processes. Businesses might need to handle international orders through different payment gateways. Simplification of this complicated landscape is what they need to succeed.

In this constantly evolving environment, it won’t be viable for businesses to continually re-engineer their ecommerce platforms. This is where the Magento Enterprise Cloud Edition will come in to its own – growing and developing as the marketplace changes to support rapid deployment of new customer service experiences.

At the launch event Mark Lavelle, CEO of Magento Commerce, said “With this new platform running on AWS, we ensure that our merchants have the agility to respond to a rapidly changing environment, can continuously deploy innovations, easily scale to meet unexpected demand and don’t have to worry about the day-to-day management of infrastructure.”

Read more about the launch here.

There’s no doubt that fewer database elements, standardised operating systems, servers, database versions, and configurations will result in an environment that will be easier to manage and more reliable.

PaaS will also prove useful where multiple developers are working on a project or where partners need to be involved in the development process, as well as for automating testing and deployment. It will be especially suited to agile environments, making it easier to deliver multiple iterations of software.

To find out more about how Magento Enterprise Cloud Edition could simplify the complexity of your fast-moving business, contact us today.