The AI Renaissance in Commerce: What Shopify’s Winter Edition Really Means for Your Business
Shopify’s Winter Edition 2026 dropped this week with over 150 updates, and they’re calling it their “RenAIssance Edition.” Cute naming aside, there’s something genuinely significant happening here that goes beyond the usual platform feature creep we’ve all learned to tune out. This release signals a fundamental shift in how commerce platforms think about their role […]
The Commerce Revolution with Adobe Commerce Optimizer
Why Legacy Platforms Need a Modern Makeover In a fast-evolving digital commerce landscape, many enterprises find themselves trapped in a technological paradox. They’ve invested millions in robust legacy platforms like SAP Commerce, Salesforce Commerce Cloud, or HCL Commerce that once represented the height of ecommerce sophistication. Now these same platforms have become digital anchors, weighing […]
Ecommerce themes for Q2 2024
Insights from our Head of Consultancy Tanya Peasgood Head of Consultancy at Williams Commerce We’re so immersed in all things ecommerce we sometimes think everyone else is too, but there is a lot happening. Thinking about some of our recent conversations with clients and partners, here are some themes you may find interesting. Analytics without cookies […]
Looking ahead to the future of ecommerce – Insights from our Head of Consultancy
Head of Consultancy, Tanya, brings you up to speed with the latest trends in ecommerce this year Tanya PeasgoodHead of Consultancy, Williams Commerce “In 2024, we’ll continue to see reluctance from companies to make wholesale changes to their ecommerce solutions as big investment is a hard sell in a tough market. There will be less […]
