Shopify vs VTEX – Which ecommerce platform is the best fit for your store?
Considering the Shopify Plus ecommerce platform for your store and wanting to know how it compares to VTEX? Read the latest Williams Commerce blog.
Reinventing the Shopping Experience with Pinterest
Whilst not as established as other social media platforms such as Facebook or Twitter, Pinterest is rapidly becoming a major area of opportunity for digital marketing and social commerce. The unique nature of the platform gives it advantages over the aforementioned social media websites, such as a greater amount of spontaneity and inspiration for its […]
Make the Most of Paid Social Advertising this Holiday Season
Are you making the most of paid social advertising this golden quarter? With consumers facing advertisements from every direction, it takes a carefully scripted strategy to execute campaigns that will cut between the noise. Pumpkin spiced lattes are back, Halloween decorations are creeping up in shop windows and kids are putting in overtime to make […]
Offering the right payment choices to your online customers
During the pandemic many ecommerce businesses faced the challenge of offering the right payment choices to their online customers. Many customers didn’t have access to traditional payment methods or were looking for something that was faster and more flexible. Now many organizations are planning to continue their digital transformation, making the choice of payment options […]
Where does social commerce fit into your selling strategy?
Social commerce has become a vital part of selling strategies for the ecommerce brands regardless of their industry. If it’s something that you aren’t doing now, it’s time to think about it. The main reason for that is that the customers want to (and tend to) buy in the most convenient way possible – and […]
Adobe Sensei Search Review
Adobe Sensei is an artificial intelligence (AI) and machine learning (ML) platform that provides powerful features for businesses. When you use it with other Adobe products you can streamline processes and used with Adobe Commerce it will give your online sales a significant boost with tailored content and product recommendations. What Is Adobe Sensei? Adobe Sensei was introduced in […]
How your ecommerce platform choice can affect sales
Your ecommerce platform choice has never been more important as online sales continue to increase around the world. Here are some of the key features your ecommerce platform should deliver to support your sales. Search engine optimization Google’s latest updates include ‘core web vitals’ which focus on the speed and structure of your site. Google says it is prioritizing ‘page […]
The impact of Apple’s iOS14 update and new privacy mode on social media tracking
Apple’s latest iOS 14 update offered a range of customer-friendly features such as improved face recognition and support for PS5 and Xbox Series X controllers. However, the implications of its new app tracking transparency (ATT) requirements will be much further reaching for data privacy. Implementation of the 2020 proposals requiring permission to gather and track […]
Google PPC – What’s New?
In the PPC space, Google is typically at the forefront of what’s going on. So when they make changes to their PPC service, it’s worth knowing about. A couple of important changes will be coming into play in the next few months. We have rounded up what you need to know in our latest blog. […]
Preparing your ecommerce store and digital marketing strategy for the Q4 Golden Quarter in 2021
For many retailers the October to December Q4 Golden Quarter in 2021 will be crucial, according to eight out of 10 marketers in the UK. However only a quarter say they’re prepared for the peak gift buying season. Every year online shopping is increasing and it is expected to account for almost 22% of all […]
Increase customer lifetime value for your ecommerce business
Customer lifetime value (CLTV) is an important indicator of the health of your ecommerce business. It’s a long-view of the amount of revenue a customer will bring, smoothing out buying patterns and seasonal variations. When you know which customers create the most value for your business you can expand your understanding of strategy, marketing, sales, user experience (UX), product preferences, customer service, and management decision-making. With this knowledge you can anticipate trends and plan […]
How do I promote premium products to the growing wealthy Asian market?
The global luxury market has contracted by up to 22% during the pandemic but the wealthy Asian market saw a much smaller reduction of around 7%. Overall, the region’s share of the global personal luxury goods market increased from 32% in 2019 to 37% in 2020. There is undoubtedly demand for a wide range of […]