Adobe Sensei is an artificial intelligence (AI) and machine learning (ML) platform that provides powerful features for businesses.
When you use it with other Adobe products you can streamline processes and used with Adobe Commerce it will give your online sales a significant boost with tailored content and product recommendations.
What Is Adobe Sensei?
AdobeĀ SenseiĀ wasĀ introducedĀ in 2016 in response to adoption of AI by market leaders such as IBM,Ā Microsoft, andĀ Salesforce, who wereĀ developing their own in-house AI technology.
Adobe Sensei hasĀ now been extended and integrated intoĀ manyĀ AdobeĀ software as a service (SaaS)Ā products and platforms, including:
- Adobe Experience Cloud with features like predictive analytics, advertising spend targeting, and personalized customer journeys and recommendations.
- Adobe Creative Cloud products such as Photoshop, Illustrator, and Premiere where it can be used to quickly modify photos, videos, and other media, and for enhanced search capabilities in Adobe Stock and Lightroom.
- Adobe Document CloudĀ where itĀ helpsĀ toĀ improve scanning accuracyĀ andĀ simplifies form filling and signing documents online.
Adobe Sensei and tailored content
Demand for high quality personalized content has increased dramatically. In AmericaĀ researchĀ found that people spend anĀ averageĀ ofĀ almost eight hoursĀ a day interacting with digital contentĀ andĀ teenagersĀ more thanĀ 11Ā hours.
Adobe Sensei has been developed to automate the creation and delivery of personalized content allowing marketers to develop their content strategies based on accurate intelligence. Features include:
- TagsĀ ā aĀ search algorithmĀ thatĀ helps to findĀ imagesĀ that match your brandĀ characteristics and guidelines whichĀ canĀ thenĀ beĀ tagged for easy selection.Ā The process starts withĀ brand-specificĀ images and the keyĀ elementsĀ are learned forĀ new images,Ā which can then be refined.
- Layout ā analysis to automatically find the most effective content format and design layouts to match each audienceās typical behavior and preferred channels. Content can then be personalized across all your marketing channels.
- Dynamic mediaĀ āĀ smartĀ imaging detects informationĀ aboutĀ device screen size, resolution and available internet bandwidthĀ and minimizes file sizesĀ for fast load times.
Adobe Sensei and Adobe Commerce
Adobe SenseiĀ supportsĀ advanced product recommendationsĀ on theĀ Adobe Commerce platform.Ā It was introduced as part of theĀ AdobeĀ Magento 2.3.5 updateĀ in April 2020.
ItĀ can be usedĀ forĀ a variety ofĀ different product recommendationsĀ to upsell and cross-sellĀ toĀ customers. Amazon says cross-sellingĀ accounts forĀ more than a third of its revenueĀ thanks to its AI-powered āFrequently bought togetherā recommendations, soĀ thisĀ is a powerful toolĀ for your business.
With Adobe Sensei your ecommerce site can include:
- Shopping recommendations ā Adobe Sensei can use information about past user behavior and similar shoppers to develop āRecommended for youā suggestions for individual shoppers. Since customers spend 40% more time shopping when experiences are personalized, this can increase your conversion rates and average order values (AOV).
- Product recommendations āĀ product-based recommendationsĀ such asĀ āPeople who viewed/boughtĀ thisĀ also viewed/boughtā¦āĀ can attract customers to similar or more appealingĀ productsĀ based onĀ theĀ behaviorĀ of other customers.
- Similar contentĀ ā similar productsĀ can also be suggested to give customers more choices, basedĀ on the item theyāre currently viewing. This can includeĀ visual similarity recommendations.Ā For someĀ sectors such as fashion, visualĀ presentation andĀ recommendationsĀ areĀ more valuableĀ than the search queries and keywords in the product description.
- PopularĀ productsĀ ā products can also be recommended that have been most frequently viewed, bought, or added to the cart, or which are trending.
- Personal offers ā individual buying patterns can be analyzed so that tailored offers can be made or subscriptions recommended for regularly purchased items.
Adobe Sensei AIĀ recommendationsĀ are processed and transmitted in the cloud,Ā bypassingĀ your Adobe Commerce servers,Ā to provide fast results that donāt affectĀ page loading times or on-page performance.Ā Your customers can beĀ quicklyĀ targeted across your ecommerce site to increase order values and to reduce checkout abandonment.
Product recommendations in Page Builder
InĀ June 2020Ā product recommendationĀ functionality was addedĀ to Adobe Commerce CloudāsĀ Page Builder.Ā This allows product recommendations toĀ beĀ added to any page, block, or field using the easyĀ drag-and-dropĀ āwhat you see is what you getāĀ (WYSIWYG)Ā tools.Ā No technical skills are needed, so the process ofĀ personalizingĀ customer journeys withĀ recommendations in the right place at the right time can be simplified.Ā
Williams CommerceĀ has anĀ established and fully-certified team of developers, with experience of working with MagentoĀ and AdobeĀ since 2011. We understand how to get the best fromĀ Adobe CommerceĀ built-in functionality for your business.Ā
Find out how your business could benefit from the power of Abode Sensei.Ā Speak with one of our experts.