Looking to boost your online income and give your customers a seamless ticketing experience? From our deep well of experience in ecommerce and ticketing integration, we deliver efficient and effective solutions for our event-driven clients and their users.
Over the last 25 years we’ve partnered with some of the most prominent arts and culture organisations across the UK, Europe, and America to deliver game-changing ecommerce solutions and ticketing integrations. Our team’s expertise with top ticketing systems such as Tessitura and Spektrix means we can help you streamline operations, deliver a flawless customer experience, and drive growth—all while freeing up your time to focus on what matters most: your programme and your customers.
Often a cornerstone to an organisation’s ecommerce operations, online ticketing deserves the same love and attention you give to any area of customer experience. Looked at in the round – with CRM platforms serving ticketing, membership, loyalty, audience development, cross and upselling – and it deserves even more.
At Williams Commerce, we don’t just integrate Tessitura and Spektrix— we bring fresh thinking. With years of expertise in integrating these powerful ticketing and CRM platforms, we will help you unlock their full potential, giving you more time to engage your audiences, and ultimately to create memorable experiences. qwr
We are an integration specialist on the Tessitura platform. To help optimise Tessitura’s purchase pathway, this includes full API-led Tessitura integrations and TNEW implementations to support ticket purchasing, membership recognition and synchronization with ecommerce.
This means you can deliver a smooth, frictionless experience, enhancing both engagement and customer satisfaction. Via our own API integration modules, integration typically covers multiple areas, from styling and configuration of purchase pathways to gated content functionality and can cover integration between any of the CMS, CRM and ecommerce platforms in play
We have supported a wide range of clients with the integration of Spektrix as a CRM and specialist ticketing solution. From a web developer perspective, we know Spektrix to be an excellent ticketing platform.
It provides an open API, good documentation, proactive support and an existing set of developer tools. We’ve developed solutions that leverage these things, such as a full API-driven event and programme import module, custom views for What’s On listings, various solutions for Membership and Donations, custom checkout, paywall & gated content and event wishlists.
We also have a direct line in to Spektrix, including their development team, having regular meetings with them about active projects, as well as general ideation and we attend Spektrix events.
Top 3 features and benefits of ticketing integration:
We understand the unique needs of the arts and culture sector. Operating as both organisations that are dedicated to fostering and promoting artistic and cultural experiences, and as businesses, our solutions are designed to address the specific challenges you face. From managing high volume sales to creating elegant and engaging customer experiences across the entire purchase pathway.
Feature: Integration of a professional ticketing system allows visitors to purchase tickets directly from the website without being redirected to third-party sites.
Benefit: This creates a smoother, more efficient process for customers, improving their overall experience. A smooth buying journey reduces friction, increases conversion rates, and boosts sales while ensuring that visitors stay on the organisation’s site, keeping them engaged with other offerings.
Feature: The system provides real-time updates on ticket availability and event details, allowing customers to view current inventory and select their preferred seats or event dates.
Benefit: Customers benefit from accurate, up-to-date information, reducing frustration over sold-out events or inaccurate listings. This increases trust and confidence in the organisation’s services, leading to higher satisfaction and repeat business.
Feature: Integrated ticketing systems capture valuable customer data, including purchasing habits, preferences, and demographic information.
Benefit: Arts and culture organisations can leverage this data to gain insights into customer behaviour, optimise marketing efforts, and create targeted campaigns. This enables more effective audience segmentation, better retention strategies, and informed decisions that drive growth and engagement.
Leverage Tessitura’s powerful API to create custom web approaches and enhance customer experiences. Our integration services include:
Custom Web Design: Tailor your website to display data from Tessitura, such as featured events and exhibition details.
Operational Support: Optimise your operations with Tessitura’s robust functionality, ensuring timely delivery and reduced costs.
Revenue Management: Increase your revenue by utilising Tessitura’s fee-free online transactions.
Spektrix provides a complete marketing CRM system that supports arts, culture, and live entertainment organisations. Our integration services include:
Customer Relationship Management: Manage ticket sales, donations, and customer relationships efficiently.
Marketing Automation: Implement data-led insights and communications campaigns to engage your audience.
Event Management: Streamline event setup and ticket sales, ensuring a smooth customer journey.
We have strong relationships with top-tier vendors like Spektrix and Tessitura, helping our clients get the most out of these powerful platforms.
We create accessible, user-friendly journeys for customers, making it easy to find and book events anywhere, anytime.
Our intuitive admin tools make managing and syncing data across systems easy, saving time and simplifying your processes.
We pull all event details directly into your website, including titles, dates, times, pricing, availability, and location info. We also integrate relevant attributes like access performances, genres, and related events, ensuring everything is up-to-date and easy for your customers to find.
Ready to take your ticketing experience to the next level? Contact us today to learn how our expertise in Tessitura and Spektrix integration can help your Arts and Culture organisation achieve its goals.
The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL
+44 116 326 1116
Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX
7th Floor
666 3rd Ave.
New York
United States
NY 10017
Level 17
31 Queen Street
Melbourne
VIC 3000
+61 03 8652 1590
The Corenthum Tower
B54 4th Floor
A-41 Sector 62
Noida
Uttar Pradesh
201301
The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL
+44 116 326 1116
Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX
7th Floor
666 3rd Ave.
New York
United States
NY 10017
Level 17
31 Queen Street
Melbourne
VIC 3000
+61 03 8652 1590
The Corenthum Tower
B54 4th Floor
A-41 Sector 62
Noida
Uttar Pradesh
201301
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