Rolson Tools, one of the UK’s leading Tool brands has recently announced the launch of its new trade ecommerce website, built by the Leicester based ecommerce and technology specialists Williams Commerce.

The new website heralds an exciting new chapter for the Berkshire based tool manufacturer. The long-established tool specialist has gone from strength to strength over the last decade, offering a range of best-selling lines including general hand tools along with a whole host of other products including bike accessories, building and automotive tools and much more. All made to Rolson’s diligent standards, with each and every product backed by the Rolson seal of approval and a 12 month warranty.

With a dedicated focus on innovation the Rolson business continues to grow its range year on year, with over 250 new products set to be launched in 2014, along with new in-store packaging and original point of sale material to support their retailers on the shop floor.

Managing Director at Rolson Tools, Mr S. Rajput says, “Our new website is a superb new resource for our customers, showcasing our product range and services, whilst giving our customers flexibility and choice over when they want to place their orders and browse our product range. Early feedback from our customers has been very positive and our online presence now accurately reflects our branding and positioning in the market.”

Behind the scenes the new Rolson B2B ecommerce website is completely integrated with back office ERP system Microsoft Dynamics NAV. This gives Rolson full control of their new site from within Dynamics NAV allowing them to control product, pricing, stock, customer data and orders centrally.

Robert Williams, MD of Williams Commerce says ‘We were delighted to undertake the B2B ecommerce project with Rolson Tools, a strong brand in the tool industry. We fully expect the combination of great design met with powerful functionality will deliver strong growth for Rolson in the coming year.’

The modern day ecommerce, fully integrated B2B websites are playing an increasingly important role for wholesalers to attract new business and serve existing customers better. With a strong marketing strategy, a wholesaler’s website should be contributing upwards of 10 to 20% to a business’s turnover, says Robert Williams.

If you are a wholesaler looking to upgrade to a Magento ecommerce platform, then do not hesitate to call Williams Commerce on 0116 326 1116 to discuss requirements, or to contact them via their contact page.