Web Design (UI)

Top online conversion rates need the best page layouts and navigation and easy customer journeys. Our talented web designers make all the difference.

There’s so much more to good web design than looking attractive. Of course, your website and mobile apps need smart images and appealing colours. They also need a carefully planned user interface (UI) that provides easy navigation and seamless customer journeys.

Your ecommerce site and apps must have eye-appeal, but they have an important job to do. For top conversion rates you’ll need to showcase your products and give customers confidence to buy. Most importantly, your digital channels must be engaging and easy to use with simple searches and streamlined checkouts.

That’s where our talented web designers make all the difference.

Web Design (UI)
Building Your Business With Web Design

Building your business with web design

With good web design and an effective UI your brand is perfectly presented across all your digital channels. It’s part of your marketing strategy and is one of the building blocks for your future success.

Our web designers work with you to understand your customers and their needs. They create and deliver outstanding user experiences to make sure you stand out in your market sector.

Our workshops help refine the best visual design to fit your brand and meet your business goals. Accessibility is important too, so ease of use is at the top of the list during our research and testing. We’ll make sure your user interfaces meet the highest standards for everyone.

Learning and growing with your business

We have created exceptional designs for large and small businesses around the world in many different sectors.


We understand that you’re dealing with real people and their needs change all the time. Our in-depth research with your customers and evaluation of your market profile and trends give you a compelling advantage.


We’ll continue working to refine your web design so you’ll always keep pace with changes across your market sector.

Learning and growing with your business

Let's discuss your project

Get in touch with us today for a free consultation with one of our web design experts. 

Our web design and UI services


Award-winning expertise

2023 DC Awards Winner
Ecommerce Awards Finalist Best B2B Website Launch
DC Awards winner 2022
Ecommerce awards 2020 Finalist
RAR Awards
2019 DC Awards Winners logo
The Drum Recommends Digital Awards
2020 Partner Awards UX & Design

Web design for your business

Creative design

Great web design is attractive and must also provide an effective and engaging user interface. Your brand’s visual identity must be powerful and effective across all formats. It must look good and work hard. Colours, fonts, imagery and layout all have their part to play.

Customer journeys

Your users want to feel in control so your user interface must help them explore. If they take a wrong turn they must find their way back quickly. Close and return buttons must be easy to find. At checkout there must be clear ways to go backwards and forwards or edit information. If an error occurs at log-in or sign-up, for example, simple messages must provide solutions fast.


The best way to deliver what your users want is to ask them. We will run surveys and hold focus groups to find out what they think. You’ll improve your understanding of how they feel about your brand and how you can build your reputation. Moving forward, refinements will make sure you continue telling the right story to support your plans.


We work with you to define your top priorities, goals and requirements. We’ll create a framework that clarifies your objectives. These might include more traffic for your ecommerce site, more revenue from your marketing channels, or better engagement through improved UI. We’ll create a clear and measurable plan for delivery.


You’ll have a preview of how your UI will look and feel with a semi-functional web design. Your prototype will simulate what it’s like for users to explore. Together we’ll review how each step works, exchange ideas, and make changes. When you’re happy with the results, our developers will start the implementation process.

User testing

We’ve asked your customers what they want and we must make sure your UI delivers the right results. Strict testing and evaluation is part of our approach so we know expectations are met and exceeded. Both you and your customers will achieve your goals as simply as possible.

web design solutions for customers
Featured Service

Work with web design experts

Williams Commerce offers web design solutions for customers all over the world and in many different market sectors.

Do you have a project you need help with?

Join the global brands that trust Williams Commerce to accelerate their ecommerce. 

Check out our case studies or contact us for a free, no obligation consultation.