If a business finds the right combination of product, price and market, sales can grow very rapidly.

As a business’s best sales-person, the functionality of the website is vital to the success of an Ecommerce business, as is its management. However, if the website is unable to accommodate and manage a fast rise in demand, then the business is going to suffer from lost potential sales or opportunities.

There are a variety of website solutions that can help with this problem. The chances are, you already have a multichannel management system such as ChannelAdvisor, EasellerPro or M2E, but as sales grow towards £1.5mil/$2.5mil, it is advised to implement a full Enterprise Resources Planning system (ERP).

There are a number of solutions on the market, such as Sage, BrightPearl, Microsoft Dynamics NAV and NetSuite. Some are hosted, cloud based, or on premise. But which ones do you choose? As experts in building ecommerce websites, Williams Commerce has worked with a number of these solutions, and in this article, we highlight some of the must have features and systems to improve ecommerce websites. Williams Commerce are a Microsoft Dynamics NAV partner specialising in ERP solutions for retail ecommerce.


The following is a list of must-have features of an Ecommerce website:

– Automatic Order Processing.

– Purchase Order Processing

– Warehouse Management

– Returns Management

– Order Picking / Carrier Integration

– Customer Relationship Management

– Accounting

– Multi Channel Management

These features will assist any ecommerce business in managing their website’s trade effectively. In addition, there are systems that can be employed to improve the management of a website.

Bright Pearl

Bright Pearl is a cloud-based business management application. It acts as an information provider to assist staff in performing their tasks as efficiently and cost effectively as possible. The system incorporates inventory, accounting, CRM, POS and Ecommerce. Bright Pearl must not be mistaken for an accounting system.

Microsoft Dynamics Nav

Developed by Williams Commerce, Microsoft Dynamics Nav (an ERP system) helps businesses manage many aspects of their commerce, such as their accounting and finances, supply chain and operations. These are all key elements to managing a business, and so for them to be integrated into a website makes it much easier for a business owner to manage an ecommerce website.


Primarily used by small-to-medium sized businesses, NetSuite offers a group of software that is similar to BrightPearl in that it is a cloud-based system. NetSuite is made up of a group of software that can be used to manage a businesses operations and customer relations. Net Suite delivers ERP, CRM, PSA (professional services automation) and Ecommerce, all in one system.

Sage 200 & Sage 200 Online

Sage 200 is a “Business Wide Software Solution” while Sage 200 Online is the cloud-based equivalent that manages customers, finances and business insight in one solution. Aimed at growing UK businesses and ideal for businesses turning over £1million to £50million, Sage 200 is a very popular software solution among businesses.

Williams Commerce specialises in building Magento ecommerce websites. Why not check out our app store to see our full range of extensions for Magento.

For all your web designing needs, whether its B2B or B2C, feel free to contact the experts at Williams Commerce by calling 0116 326 1116, or emailing [email protected].