Unlock the Power of B2B Ecommerce with Shopify Plus  

Scale Your B2B Business with Shopify Plus

Enterprise-grade ecommerce built for modern wholesale and delivered by experts who understand complexity. 

If your B2B business has outgrown legacy systems or clunky workarounds, Shopify Plus offers a bold, future-ready solution. And with Williams Commerce as your implementation partner, you get a trusted team that understands the complexity of B2B, and how to unlock Shopify Plus to power it. 

Are you ready to combine speed, simplicity, and powerful B2B features on one of the world’s fastest-growing commerce platforms?

Book Your Free Consultation

Why Shopify Plus is a Game-Changer for B2B

Shopify Plus now includes native B2B functionality, removing the need for custom workarounds and third-party apps. Whether you’re selling to trade customers, distributors, or large retailers, Shopify Plus gives you a flexible and scalable platform that supports your goals. 

Key features include: 

  • Company Profiles with tiered permissions and purchasing roles 
  • Custom Pricing per company or customer group 
  • Quantity Rules and minimum order values 
  • Net Payment Terms and Purchase Order options 
  • Self-Service Portals for reordering and order tracking 
  • B2B Checkout with branded, streamlined UX 
  • Multichannel Support – run DTC and B2B from one backend 

 

New: Shopify’s B2B roadmap is growing fast, with even more features announced for 2025. 

A Single Platform for DTC + B2B 
  • Run both your retail and wholesale channels from one backend, reducing tech debt and admin overhead. 
Scalable, Secure, Always-On 
  • Shopify Plus is cloud-hosted and handles everything from traffic spikes to security compliance, so you can focus on growing, not firefighting. 

How Williams Commerce Makes the Difference

We don’t just build Shopify Plus sites, we solve complex B2B problems and we build business solutions that serve your customers, reduce admin, and drive sales. 

As a Shopify Plus Partner with deep expertise in wholesale, manufacturing, and multi-channel commerce, we bring: 

B2B Ecommerce Strategy 

  • Discovery workshops to understand your processes, buyers, and goals 
  • User journey mapping tailored for trade buyers 
  • Business case validation to assess ROI and platform fit 

Custom Build & Integration 

  • Custom storefront design (standard or headless) 
  • B2B functionality set-up and enhancement 
  • Seamless integration with ERP, PIM systems (e.g. Akeneo), Warehouse & fulfilment platforms and Custom back-office tools 

 Data Migration & Onboarding 

  • Clean migration of customers, orders, products, and pricing tiers 
  • Guided onboarding and staff training 

Ongoing Growth Support 

  • Conversion rate optimisation (CRO) 
  • SEO & performance tuning 
  • Shopify Plus admin training 
  • Dedicated growth team for continuous improvement 

Is Shopify Plus Right
for You?

You’re likely ready for Shopify Plus B2B if: 

  • You have £5M+ in annual online sales 
  • You operate in multiple regions or currencies 
  • You need custom pricing, payment terms, or catalogues 
  • You want to combine DTC and wholesale into a single platform 
  • You’re scaling fast, and need a platform to grow with you 

Ready to Launch Your B2B Channel on Shopify Plus?

Let’s talk about how we can help you harness the power of Shopify Plus to drive growth, streamline operations, and deliver a best-in-class experience to your trade customers. 

Book your free consultation today. 

Not sure if Shopify Plus is right for your B2B business? No problem, we’ll guide you through what’s possible, what’s practical, and whether it’s the right fit for your goals. Talk to our experts. 

Let’s discuss your project

Get in touch today to schedule a free consultation and discover how we can assist you in accelerating your business growth.

Contact us
London
60 Great Portland Street London United Kindgom W1W 7RT
Leicester

The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL

+44 116 326 1116

Scotland

Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX

New York​

7th Floor
666 3rd Ave.
New York
United States
NY 10017

Australia

Level 17
31 Queen Street
Melbourne
VIC 3000

+61 03 8652 1590

India

The Corenthum Tower
B54 4th Floor
A-41 Sector 62
Noida
Uttar Pradesh
201301

London
60 Great Portland Street London United Kindgom W1W 7RT
Leicester

The Creative Mill
64 Mansfield Street
Leicester
United Kingdom
LE1 3DL

+44 116 326 1116

Scotland

Commercial Quay
84 Commercial Street
Leith
Edinburgh
EH6 6LX

New York

7th Floor
666 3rd Ave.
New York
United States
NY 10017

Australia

Level 17
31 Queen Street
Melbourne
VIC 3000

+61 03 8652 1590

India

Iconic Corenthum Building,
Tower C, 3rd Floor,
Sector 62,
Noida UP 201301

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