Magento is helping retailers enhance the effectiveness of their sales thanks to the high functionality and flexibility on offer across its range of ecommerce platforms.
For mid-sized retailers, Magento 2 (Now known as Magento Commerce and Magento Open Source) offers a complete ecommerce solution that helps them move forwards and boost their business.
If you’re a retailer considering a new approach to ecommerce, Magento Commerce offers a host of benefits that will help you build a bigger, better business online.
We’ve outlined 5 of the top reasons to consider Magento Commerce as a way of enhancing how your business operates and its success.
Boost your Sales with Personalised Experiences
Magento Commerce enables the delivery of rich, personalised experiences for consumers. The platform tailors what items are presented to customers, meaning promotions and product recommendations they are likely to act upon are put in front of them. This boosts the chances of visitors being converted into customers time and brings about improved conversion rates online.
Thanks to the intelligent capabilities of Magento Commerce, the right products can be pushed towards customers based on factors like gender, location, history of purchases and wish list items.
Search and filtering also makes it easier for customers to find exactly what they want, thus enhancing the chances of a buy on your site rather than them getting frustrated due to poor optimisation and looking elsewhere.
The Instant Purchase functionality within Magento Commerce makes it easier for customers to go ahead with their buys if they’ve shopped with you before. There is no need for consumers to enter their address, payment information, or shipping preference, Magento takes care of all of that. This takes the hassle out of completing a purchase and enhances the chance of securing a sale.
Integrated Functionality for B2B
If you’re a B2B and looking for a trade portal to offer your retail customers 24/7 shopping in bulk online, the functionality within Magento Commerce allows you to offer your customers the chance to create company accounts, set up multiple buyers, and take advantage of an easy-to-use self-service online buying experience. Take advantage of what quick order forms, enhanced quote requests processes and requisition lists can bring to your business from a B2B perspective.
Adapt and Grow
The content staging and preview functionality of Magento Commerce allows company staff to update content without the need to involve IT teams. Most people today know the importance of integrating an SEO strategy into your ecommerce platform from the outset, Magento 2 offers built in native functionality to ensure the foundations of best practise Search Engine Optimisation are in place and there are multiple approved modules available from the Magento marketplace to enhance SEO capabilities even further.
When it comes to managing and merchandising your Magento commerce storefront, it’s also easy to preview changes and to manage them through a handy timeline dashboard. Updates can be scheduled to help bring about that extra level of efficiency.
Magento Commerce supports the creation of an omnichannel experience thanks to its ability to integration with popular marketplaces including eBay and Amazon helping retailers create an excellent omnichannel experience that will expose your products to a much wider audience, whilst being very efficient to manage all through Magento.
With the end-of-life for Magento 1 (also known as Magento Enterprise) fast-approaching, now is the ideal to migrate from Magento 1 to Magento 2 if you have not done so already. For a seamless transition speak to our Magento ecommerce consultant for a free no-obligation quote on moving to Magento 2.
As an Adobe Gold Partner, we have a great deal of experience building award-winning websites on Magento, and are well placed to help businesses of all sizes make the move to Magento 2.