We are absolutely thrilled to be announced as winners at the prestigious 2020 BigCommerce Agency Partner Awards, EMEA.


The third annual awards took place virtually this year due to the current pandemic. 

The awards recognise agency and technology partners across the globe who have provided BigCommerce merchants with exceptional work.  

Williams Commerce have been honoured with the User Experience & Design award for our work with our client Gill Marine, a world leading marine apparel brand.  

The Gill ecommerce team appointed Williams Commerce as their chosen partner to deliver a complex transition from their current platform (Magento 1EE) to BigCommerce Enterprise across several international sites. Gill Marine were able to rely on Williams Commerce’s UX specialists in helping the business evolve the user journey and provide a more friction-free user experience. 

Since going live at the start of the year, the results have been phenomenal with an increase in transactions across all channels up by 28% year on year with conversion rates on the website up by 12% for organic traffic, 31% up for paid search and 34% for email traffic.  

“We’re delighted to win the BigCommerce User Experience & Design Award, a testament to our amazing talented team and our fantastic client Gill Marine. We’re excited about the capability and quality of the Big Commerce platform and our future with them as an Elite Partner. We’re investing heavily alongside Big Commerce to bring our ecommerce services to more customers in the UK and Internationally.”