Members of the Williams Commerce team headed to London’s Twickenham Stadium on 13th June to attend the 2019 Direct Commerce awards.

Having been shortlisted for our work with Fine Food Specialist, we were delighted to win in the category of Best Digital Marketing Campaign - B2C at this year’s awards.

A trophy for winning the Direct Commerce Awards 2019

Fine Food Specialist is an online retailer of exceptionally high-quality food produce and hard-to-find ingredients from around the world.

Williams Commerce and Fine Food Specialist has worked together since 2014, with Williams Commerce delivering a suite of digital marketing services including PPC, SEO and Paid Social.

In 2018, Williams Commerce was able to help Fine Food Specialist achieve double-digit year-on-year revenue growth from the website for the fourth consecutive year.

Keri and Robert Williams having won a Direct Commerce Award

With the Christmas period a particularly important trading period for the retailer, Williams Commerce worked closely with the Fine Food Specialist team to create a targeted digital marketing campaign ahead of this time in 2018. This helped Fine Food Specialist achieve 25% YoY growth in website revenue and 12% YoY increase in traffic for December 2018.

The Fine Food Specialist PPC account also saw a significant improvement in return on ad spend, with an average of 998% for 2018.

“Williams Commerce are doing a great job for us across all our marketing channels,” said Drogo Montagu, Director of Fine Food Specialist. “They listen to our needs and targets, create plans both with us and internally and then deliver the results! We are seeing amazing results across the board. Thank you!”


Williams Commerce is delighted to have been presented with this award and is thrilled to have helped Fine Food Specialist achieve the success they have.

“This award is testament to a great partnership with our fantastic client, Fine Food Specialist,” comments Keri Williams, Head of Marketing at Williams Commerce. “Drogo and his team at Fine Food Specialist are passionate and proactive, keen to implement new ideas and put their customers at the heart of all activities, a recipe for continuous success. Our thanks also to the Direct Commerce Association and to our hard-working marketing team here at Williams Commerce.”

Interested in working with the Williams Commerce digital marketing team? Get in touch.