Williams Commerce have launched a new Magento site for Sabeny.com, Sabeny are bringing London-based kosher customers a much wider choice of kosher products by exploiting bulk buying in an otherwise traditional food buying market.

This will offer significant value for customers in this niche grocery area. As giant speciality supermarkets Whole Foods and Trader Joe’s have more than proved, there is an increasing customer appetite for supermarket brands that are more about a culture and way of life, rather than simply filling your online basket with the usual weekly choices. It will be exciting to see how the power of WOM advertising could really work fast within such a knowledgeable and demanding consumer base.