Williams Commerce has just launched a new site for Smart Turnout, providers of Old School, University and Regimental clothing and accessories.

Smart Turnout required a new platform to replace their Actinic site, improve their operational efficiency and help drive their US expansion.

The new site was developed in partnership with Cogent Design, who provided the initial design and Caked Design who delivered design implementation.

The site was developed on the Magento Platform and includes dual price pointed currency, with automatic routing of customers to the correct site, depending on their location, flash elements on the home page and a dual horizontal and vertical menu structure.

In addition Williams Commerce provided an integration between Smart Turnout’s CRM and financial platforms and additional order and inventory management applications. This has allowed Smart Turnout to simplify their fulfilment process and improve the quality of data being captured by their CRM applications.