Magento Silver Solutions Partner Williams Commerce today announced the launch of Daewoo Electronics’ new website built on the powerful Magento platform.

Daewoo Electronics are an established world leader in the home electronics market, established in 1971 and has now grown into a global business supplying home appliances to customers across 150 countries around the world. The business manufacturers a comprehensive range of household appliances across refrigeration, laundry, microwaves and floor care and has a strong reputation for developing high value products that consumers can trust.

The new website heralds in an exciting new online chapter for the business, enabling the Daewoo brand to better showcase its brand ethos, the product range and all available to view effectively on mobile devices via the clever responsive Magento design.

The Williams Commerce creative team worked with Daewoo’s brand guidelines to ensure the new design was on brand. The new Magento site is fully responsive and allows consumers to understand the Daewoo product range, search for reference manuals whilst providing a great resource for trade buyers.

Minkyoung Lee, Marketing Executive says, “Our new online presence is part of our ongoing commitment to deliver high quality experiences to our ever-growing consumer and trade customer base. Our aim has been to create a comprehensive destination that connects our customers with our products along with other useful tools all conveniently hosted on our new website.”

Scott Purdom, Commercial Manager also comments, “The Magento platform offers a solution that enabled Daewoo Electronics to roll out a common European solution. Daewoo are excited to be the first amongst the European subsidiaries to run with this solution.”

Daewoo Electronics website is certainly filled with a wide range of practical resources for customers, including downloads for help videos, product manuals, specifications and images. Customers can also find out how to register their product guarantee, how to source parts and accessories, and get detailed information on repair terms. The rich FAQs pages onsite offers a valuable guide and an effective first port of call for customers when it comes to caring for their product.

“We were delighted to undertake Daewoo’s UK project and we are looking forward to rolling out further international websites for the business over the coming weeks. Magento provided the perfect platform due to its ability to handle product data efficiently. The website is hosted on our new Magento auto scaling cloud servers, enabling the site to achieve great speed and performance.” says Robert Williams, Managing Director of Williams Commerce.