Lunch and Learn

The team at Williams Commerce had a little break this week to learn more about Klaviyo, in the second session of Lunch and Learn via webinar. 

Phil Greenwood along with Rob Jones and Ben Melito from Klaviyo were on hand to give an insight to the personalised email marketing suite and its offering as a service to the business with its unique selling points, how to technically integrate and deliver a seamless offering to merchants on BigCommerce and Magento.

Klaviyo is an email marketing platform fully integrated into BigCommerce and Magento. Klaviyo platform intelligently understands customers interaction on-site helping businesses empower merchants to own and create personalised marketing experiences with a full 360 on customer journey through to checkout.

Michael said: “Lunch and Learns are an integral part of Williams Commerce and being partnered up with Klaviyo, it is important for me to ensure the business and the wider team across the departments understands what is on offer and how this can benefit all merchants across B2C and B2B in the digital ecosystem. 

The knowledge gained will help assist with our on-going consultative discussions with our merchants ensuring continued growth and increase in online sales as part of a delivered strategic marketing activities.

We look forward to working with Phil and the team at Klaviyo to support our merchants.”

Phil Greenwood says

“We’re thrilled to partner with an industry leader such as Williams Commerce. As a full-service digital agency, Williams Commerce is in a unique position to understand client challenges and get the most out of their tech stack to truly stand out. It’s an interesting time to work in e-commerce and it’s never been more important for brands to communicate with empathy and create truly authentic experiences for customers. We’re excited to see what we can do to support one another.”

 

About Klaviyo

Klaviyo is marketing automation reinvented for e-commerce stores on Shopify, Bigcommerce, Salesforce Commerce Cloud, WooCommerce and Magento. From personalised newsletters to automated emails like abandoned carts, order follow-ups and personalised thank you's, Klaviyo makes it easy for stores to set up great customer journey without the need for expensive systems and lots of people.

Brands such as ColourPop, Huckberry, and Custom Ink use Klaviyo. They rely on Klaviyo, the leading growth marketing platform chosen by more than 30,000 online businesses. And the results speak for themselves—brands have made more than $3.7 billion in revenue using Klaviyo in the last year alone. With a dedicated team of experts and a platform that consumes more data than any other on the market, Klaviyo helps you own the customer experience and grow higher-value relationships.

From a shopper’s first impression to each subsequent purchase, Klaviyo understands every interaction, empowering online businesses to create more personalized marketing moments. When you have a 360-degree view of the customer, the growth possibilities are endless.

With platform integrations happening in mere weeks, a brand can quickly leave “one-size-fits-all” marketing behind.