Earlier this month, Google announced they were replacing the Google Trusted Stores program with a new one called Google Customer Reviews which offers some new and exciting features.
Here is all you need to know about this new reviews system and decide if it’s right for your business:
- It allows you to send your customers an email survey to rate their buying experience
- The reviews contribute to your seller rating which you can use to show via AdWords in Google Shopping and text ads, as well as showcase on your website
- It offers more ways in which you can customise your Google Customer Reviews badge that features your seller rating
- Unlike other third party reviews systems, Google Customer Reviews is available for free. All you need to do to start using it is sign up in your Google Merchant Center account and complete the setup process, or alternatively, if you were already a member of the Google Trusted Stores program, then the migration happened automatically.
Learn how you can improve onsite conversion rates through customer reviews.
Not sure what reviews system is best suited for your business or want to find out more about how you can make customer reviews an integral part of your marketing strategy? We’re here to help! Contact the Williams Commerce Marketing team today on 0116 326 1116.