Gone are the days when Social Media Marketing (SMM) was a nice-to-have. If you want to thrive online, your brand needs to be visible and engage with your audience where they spend their time – on their favourite social media platforms. 

There are almost 4 billion active social media users as of July 2020, spending an average of 2 hours and 24 minutes per day using around 8 social media networks and messaging apps. Factor in the fact that Facebook alone has the second highest advertising share after Google, and there’s a lot of ways in which you can use social media platforms and what they offer to grow your business online. 

However, with so many social media networks out there (Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, Snapchat, WhatsApp) and new ones constantly emerging and growing rapidly (such as TikTok), it may seem like an overwhelming task to get started and achieve the results you want from this ever-changing digital landscape.  

That’s where an experienced Social Media Marketing agency like ours can help. Whether you’re B2C, D2C or B2B our data-driven social media marketers can identify the best platforms and tactics for you to focus on in order to achieve your goals – be it engagement, retention, new customer acquisition or brand awareness. 

Our skill set

What we can do for you.

From identifying which social media channels will yield the greatest results for your business, to developing a bespoke social media strategy for your goals, we can help you turn this marketing channel into a platform that delivers real results.

We Can Set up your social media accounts
We Develop Data-driven social media strategies
We are A Facebook Marketing Partner
We Specialise in Paid Social
We manage Creative social media campaigns
We can help you Track your social media performance
social media icons and phone
Growing Online with Social Media

Our Social Media Services

We offer a range of Social Media services to help achieve your goals

Paid Social  

Arguably the most efficient social media marketing tactic for hitting your goals, Paid Social is a cost-efficient advertising method that can amplify your efforts. Our experienced team has been managing profitable Paid Social accounts across Facebook, Instagram, Pinterest and LinkedIn, achieving ROAS (return on ad spend) on par with figures from other advertising platforms such as Google Ads. From defining your objectives to helping you choose the right social media advertising platforms to achieve them, we can manage your Paid Social campaigns to accelerate your business’s growth online. As a Facebook Marketing Partner we also have priority access to additional support and resources on behalf of our clients.  

Social Commerce  

With the launch of Facebook Shops in 2020, shoppable product pins available in Pinterest, shoppable Instagram feeds, and a big push from social media juggernauts into enabling users to buy products directly on their platforms, the age of Social Commerce has arrived. We can help you make the most of the commerce features available on different platforms, integrate your product feed with them and use your social media channels to drive more sales. 

Organic Social Media Management  

Paid Social may pay more dividends in terms of driving revenue or generating leads, but that doesn’t mean you should neglect or underestimate the power of organic social media. From being a valuable customer service tool, to building brand loyalty and engagement, having an active presence on your social media profiles has many benefits, and there are many tools you can use to make the day-to-day management less time-consuming, or you can work with an agency like ours to improve your overall presence. 

Social Media Audits and Consultancy  

You’ve been running your own social media marketing campaigns, but not sure how to take them to the next level? Our one-off social media audits or an ongoing consultancy retainer can provide you with strategic insights and guidance into making the most of your social media efforts, whilst keeping implementation in-house. 

Social Media Strategy 

If you’re just getting started with social media marketing, or want to reach ambitious growth targets for this channel, having the right strategy in place can help guide the way and ensure that you make the most of the time, resources and budget you’ll be investing. 

B2B Social Media 

Social media marketing may be less of an obvious fit for a B2B, but knowing how to make the most of LinkedIn and other social media platforms where you can engage with your audience and generate new leads, can go a long way. Our social media marketers have been working with many of our B2B clients to strengthen their social media presence and run results-focused Paid Social campaigns. 

Social Media Design 

Different platforms have different requirements when it comes to the assets you should be using for everything from your profile and cover photos, to normal posts and ads. If you don’t have the in-house design resource needed to create eye-catching creatives for your social media channels, our creative design team working hand in hand with our social media experts can help. 

Looking for the right Marketing Mix?

Tell us a little more about your business and one of our digital marketing specialists will be in touch to discuss strategy soon.

Social media team at Williams Commerce

Meet the team

Our social media marketers are well-versed in managing everything from Paid Social campaigns to daily-posting schedules and developing long-term social media roadmaps. We’re a Facebook Marketing Partner, Hootsuite certified and have experience achieving strong results for dozens of clients across Facebook, Instagram, Pinterest, LinkedIn, Twitter and more.