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Increase your brand awareness, improve engagement with your customers and drive more traffic and sales to your website with social media marketing.
Williams Commerce have helped many clients build a high performing ecommerce website and then engage in digital marketing to increase brand exposure and drive qualified traffic to their new website. Social Media is one of the marketing techniques that can help establish your brand online, drive relevant traffic to your website and increase the number of conversions and sales, to help you reach your business objectives and surpass them.
Why is social media important to your business?
Social media is all about conversations. It’s about creating conversations and also participating in them across a wide variety of platforms: like Facebook, Twitter, Instagram, LinkedIn, Google +, Snapchat and the list goes on. Social Media is becoming an ever more important marketing tactic for businesses, both retail and B2B, as customers from both sectors expect to find the brands they’re interested in on relevant social media platforms. We help our clients understand the benefits of various social media channels and then become active on them, in order to create a competitive advantage for their business.
What we can do for you.
From identifying which social media channels will yield the greatest results for your business, to developing a bespoke social media strategy for your goals, we can help you turn this marketing channel into a platform that delivers real results.
Our marketing clients
Our Approach to your Social Media Campaigns
Brand monitoring
We're looking at who is saying what about your brand on social media.
Competitor monitoring
We're tracking what your competitors are doing on social media.
Outreach
We find you influencers and brand ambassadors, and incentivise them to spread the word about your brand.
Design
We create high quality designs based on the best-practice for your social media channels of choice.
Content
We develop monthly social media content plans, which we supplement with relevant, ad hoc posts.
Competitions
We come up with creative social media campaigns to deliver business objectives, and ideas for social media competitions.
Training
We can provide training at your offices to get your staff up to speed on the world of social media.
Advertising
We're experts in social media advertising across a variety of social media channels including Facebook, Instagram, LinkedIn and YouTube.
Growing Online with Social Media
Various social media platforms offer a fantastic opportunity to showcase your brand values and create awareness of your business. In traditional marketing terms, it’s probably the equivalent of exposing your brand on bus shelters and billboards, for example, but can be done so much more cost-effectively and can achieve so much more cut-through to a national (or international) audience. This can be done in a number of ways, from first joining the conversation and becoming an active presence on the social media platforms of your choice to using social advertising to reach your target audiences and we can help you with all this and more.
A lot of our clients find that social media is being used as an alternative communication channel by their customers who are looking for a quick response, as Facebook, Twitter and Instagram have often become the first port of call for a customer enquiry. Dealt with efficiently, this shows how your business handles customer service. Being present and active on social media platforms can allow customers to connect with your business in their preferred format and also leave feedback about your business. If the reviews are positive, more people will come to your business to purchase from you or use your services.
Looking for the right Marketing Mix?
Tell us a little more about your business and one of our digital marketing specialists will be in touch to discuss strategy soon.