Magento’s ecommerce platforms aim to enable the creation superior experiences for shoppers. To achieve this, Magento is constantly developing and enhancing its offering to deliver the best-in-class for ecommerce.


Magento Commerce is spearheading today’s digital charge, and later this month, Magento Commerce 2.3 will be released.

With a host of new features and capabilities to enable merchants to do more and deliver superior experiences, Magento Commerce 2.3 has been designed to help boost conversion rates and improve merchant operations, as well as deliver that desired level of shopper experience.

Initially announced at this year’s Magento Live event, Magento 2.3 will be made generally available on 27 November. A webinar hosted by Magento has shed more light on what can be expected from the release, so here’s a quick round-up.

What’s new in Magento 2.3 for marketers?

For marketers, the Page Builder tool in Magento 2.3 will allow for compelling shopping experiences to be creating without having to write HTML or CSS code. This means marketers can update pages and make changes without a developer. This drastically reduces the time to make updates to pages and allows for fresh content to be consistently added to pages with minimal hassle.

Blocks of text, headers, buttons and more can be added, removed and moved with ease thanks to Page Builder. It’s also easy to adjust column grid systems and carry out inline text editing.

Page Builder will be available to organisations on the early adopter programme from November 27 and will be bundled in the release of Magento 2.3.1, which will come in the first quarter of 2019.

Another benefit for marketers is the Multi Source Inventory capabilities within Magento 2.3. These mean the process of managing stock across multiple locations is streamlined and simplified.

Real-time sourcing makes it easy to select locations for the delivery of products, and an inventory reservation system allows staff to stay on top of stock levels more effectively. There is also API coverage for integration with third party inventory systems available.

What’s new in Magento 2.3 for developers?

From a developers’ perspective, Magento 2.3 includes a number of new APIs. These include GraphQL, which allows for the building of custom front-end experiences, such as headless and progressive web apps (PWA).

Speaking of PWAs, the Venia storefront can be run on top of Magento 2.3. Venia enable developers to easily add to home screen, enhance native app experiences and deliver offline support.

Performance and Security

Magento says that Magento 2.3 will reduce indexation times be more than 60%, helping support larger sites and enable quicker product updates.

Security features include 2-factor authentication and Google ReCAPTCHA, while quality of the platform has also been enhanced thanks to the more than 1,800 fixes that have been made.

Is Magento 2.3 right for you?

In a nutshell, adopters of the Magento 2.3 platform can expect higher levels of engagement and more conversions thanks to the high-performing stores that the are possible. Higher levels of flexibility, improved operations and enhanced security are also possible. So if you’ve been considering moving to Magento 2, now could be the perfect time.

The first release will be 27 November, with the Page Builder function available to early adopters. Magento 2.3.1 will be available in Q1 of 2019, when the Page Builder function will be generally available.

Looking to move to Magento? Williams Commerce is a Magento Enterprise Partner, so get in touch.