The aim of maintaining a roadmap is to create a pipeline of ideas to improve your website. Some of the aspects of roadmapping include the following:
- Correcting a performance issue
- Developing a new technology stack or changes to an existing one
- Improving usability
- Improving the customer experience
- Accepting new forms of payment
- Moving into a new country
- Moving into a new market (such as Direct to Consumer)
- Distributing through new channels like marketplaces
- Adding a new business model like subscriptions
- And more
The process of roadmapping starts with looking at your website’s performance, your business goals, and assessing the competitive landscape to discover what you would like to do with your own website. A roadmap should provide enough work for at least the next three months, but ideally, it would cover a year or more with both short and long term goals considered.
Our Collaborative Approach
Roadmapping is a collaborative effort that involves account management, technical staff, and people within your own business or organization. The first step is to go through an ideation phase where you and your staff brainstorm and gather any ideas you have for your website. When you bring those ideas to us, our team at Williams Commerce will use data, knowledge, and experience to validate those ideas and confirm if they are a good fit for your business.
Roadmapping is an ongoing journey of working together and going from idea to finished, delivered product. You choose how much or how little time you want to spend based on your budget and what your company goals are.
Setting long-term priorities and goals often involves business stakeholders like those on your sales and marketing team, finance, and customer service. By working with your stakeholders, you get a better understanding of the needs of each department, our team at Williams Commerce will work with you to build a roadmap that will deliver a return on investment to you.