Bing Advertising

Grow your business through Bing advertising

Microsoft Search (formerly Bing) ads could allow you to increase the reach of your ad campaigns by 10-25% for minimal extra cost. 

By running ads across the Microsoft and Yahoo search networks, advertisers can enjoy lower cost-per-lead (CPL) than scaling on Google—and with a lot less effort. This simple fact makes Microsoft Ads a safe bet for any business hoping to expand their web traffic and increase sales or conversions.  

If you’re looking for a way to boost your interactions on a budget, or perhaps you’re a B2B company that requires highly targeted leads, Williams Commerce offers free consultation and rapid deployment of Microsoft ad campaigns. Talk to one of our search marketing experts today. 

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Google Ads Compatibility

Microsoft Ads are fully compatible with most features of Google Ads. It’s simple to transfer your existing campaigns, ads and targeting and start advertising to new audiences immediately.

New Markets

While Microsoft Ads reach many demographics, they’re more efficient than Google when targeting trade professionals, B2B customers, older visitors and office users.

LinkedIn Integration

Microsoft Ads is the only advertising platform that is allowed to use LinkedIn profile targeting as part of their Search ads. Targeting based on filters like Company, Industry and Job Role is a powerful tool for any advertiser.

Less Competition

Fewer advertisers means lower cost-per-click (CPC) on the Microsoft Ads network, offering a lower cost route to growth than many other platforms.

Why Us?

Our team has an excellent track record for helping businesses grow, with solid foundational principles for customer success underpinning an innovative, goal-oriented approach. We create custom campaigns instead of cookie-cutter templates, prioritise clear communication and work with you to stay one step ahead of your competition.  

If you choose to work with us, you’ll get: 

  • A dedicated account manager available 
  • Transparent, profit-focused monthly reporting 
  • Full administrative ownership of all work we set up on your behalf 
  • No long-term contracts, just a fixed monthly fee 
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Interested? Find Out More

Managed well, Microsoft Ads is less expensive, better at conversion and easier to administer than Google Ads. 

Whether you’re an existing advertiser looking to scale or starting from scratch with a small budget that needs excellent management, our team can help get you more for your budget. 

Get in touch today and let’s discuss your options! 

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Not For You? Why Not Try...

JOHN Smedley

"The CRO project enabled us to work smarter"

"Working with Williams Commerce, the CRO project enabled us to work smarter. CRO takes out all of the guess work when making UX choices, using analysis and data to make informed decisions. To date, the incremental improvements made to our mobile offering has been impressive to say the least."

Bruce Slater
HEAD OF WEB, JOHN SMEDLEY