Red Valentino launches a new site built by Williams Commerce

Valentino is one of the world’s great brands, and Red Valentino is the youth sub-brand of the Italian Fashion powerhouse.

Brief

Red Valentino required a site that would allow them:

• To enthuse their young fashion audience with beautiful and entertaining content, presented in a cutting edge manner.
• Integrate with their eCommerce facilities, provided by Yoox.
• Adjust content dependant on visitor location.
• To present a range of content types, including video and Hi-Res images in a manner that would not unduly affect performance.
• Provide full content management systems so the site is easy to update and manage.
• The new platform had to deliver high engagement rates, be robust and reliable and offer the flexibility to quickly scale in line with the growth plan for the brand.

Solution

In partnership with the content and creative agency Brave New World, Flint built a site using the Symphony CMS platform to provide the underlying infrastructure, and built a number of custom extensions and integrations to the platform including:

• A content rich homepage infrastructure with a range of mouse-over effects.
• A Social Media timeline application to improve social media & community engagement.
• Innovative social aggregation with filtering and sharing functionality.
• Product and price integration with the Yoox ecommerce infrastructure for seamless shopping experience across the site.
• Header, menu and footer integration with the Yoox ecommerce infracture for consistency.
• A full magazine infrastructure, with article archives and calendar functionality.
• Parallax content effects throughout the site.
• Slide-out menu for better user experience.
• A ‘Look Book’ application to allow the upcoming collections to be showcased.
• Workflow management applications.
• Article tag management to group related posts together.
• Integration with Spotify (music streaming platform).