Planning Your Digital Roadmap For 2024

Join us on Wednesday 8 November to learn how to grow your online business next year.

We will have experts in Ecommerce, User Experience and Digital Marketing to discuss the key areas for growth in 2024.


As we approach the end of the calendar year, businesses should be planning their digital strategy for 2024.

A commercially-focused digital strategy should be at the forefront of every businesses plans. It’s important to understand how to grow sales but also how to achieve a return-on-ad-spend target to ensure margins and profits are maintained.

All online businesses will have been impacted by the move from Universal Analytics to Google Analytics 4 and, with privacy and GDPR laws restricting 3rd party data collection, we can guide brands how to gain a better understanding of performance.

We will also discuss artificial intelligence and other digital trends and how to leverage new ideas.

Planning Your Ecommerce Roadmap For 2024


10:00am – 10:15am


Craig Birch

Introduction to Williams Commerce

• Who we are
• What we do
• Who we work with and partners
• Brands we work with and case studies

10:15am – 11:00am


Tanya Peasgood

Ecommerce trends for 2024

• Al for personalisation and customer support
• Social commerce – live streaming, social selling (Meta, TikTok)
• Composable Commerce – one platform or best of breed
• Growth in omnichannel B2B & D2C marketplaces”

11:00am – 11:30am

Refreshment Break

11:30am – 1200pm

UX Design

Kultar Ruprai

• Accessible design
• Mobile first performance
• Data-driven vs creative design”

1200pm – 12:30pm

Digital Marketing

Miruna Sfat

How to develop a digital roadmap

• Objectives and goals
• Which channels are right for you?
• Measuring success”

12:30pm – 13:00pm

Question & Answers

Sign up today to avoid missing out.

Our experts want to offer as much support as possible, so we have limited spaces to 10. Sign up today to avoid missing out.



64 Mansfield Street,
The Creative Mill,
Leicester, LE1 3DL

Register for free today!



64 Mansfield Street,
The Creative Mill,
Leicester, LE1 3DL

Planning Your Ecommerce Roadmap For 2024.

Register for free today!

Thank you for the registration!