As we approach the end of the calendar year, businesses should be planning their digital strategy for 2024.

A commercially-focused digital strategy should be at the forefront of every businesses plans. It’s important to understand how to grow sales but also how to achieve a return-on-ad-spend target to ensure margins and profits are maintained.

All online businesses will have been impacted by the move from Universal Analytics to Google Analytics 4 and, with privacy and GDPR laws restricting 3rd party data collection, we can guide brands how to gain a better understanding of performance.

We will also discuss artificial intelligence and other digital trends and how to leverage new ideas.