Magento Silver Partner Williams Commerce are delighted to announce the launch of a new hybrid Magento website for Boyz Toys.

The Boyz Toys business was established in the heart of the Midlands in 1991, selling initially under the brand Ryder Tools In 2003. The Boyz Toys brand was officially created in 2003 under the Ryder Imports Umbrella and have since gone on to expand across both retail and wholesale, developing a diverse line up of their own branded products ranging from driving, fishing, cycling, outdoors, sporting, pets, winter and summer essentials and more recently in 2015 the company launched their Phoenix fitness range.

The business commissioned Williams Commerce in February 2015 to create a new hybrid B2B and B2C ecommerce website built on the latest version of Magento, to offer a refreshed new design, along with a fully integrated solution between Sage and Magento.

Boyz Toys Managing Director Jordan Price comments, “We truly believe we have not only one of the best looking B2B ecommerce websites on the market, but with full Sage integration enabling us to control product, stock, customer pricing and orders from within Sage. We have the perfect platform to drive new online sales for our business. We’re delighted with Williams Commerce and the project team who worked on this project with us.”

For Boyz Toys trade retail customers the website includes some useful new features to help making browsing and buying in bulk easier than ever before. The customised trade dashboard offers super quick order capabilities and a comprehensive resource area offering retailers the opportunity to download catalogues and product images.

Trade buyers can also access a variety of payment methods from Paypal to ordering on account through the password protected gateway on the website and Boyz Toys have gone the extra mile with detailed product specifications to ensure their trade customers have all the information at the click of a button to help them make buying decisions faster.

The business also wanted to capitalise on the growth in mobile traffic by offering their website visitors a smooth and user friendly mobile experience. The new Boyz Toys website is built with responsive design enabling buyers on the move the chance to place orders via mobile and tablet devices more easily than ever before.

Robert Williams, Managing Director of Williams Commerce, says “Our experience as a Magento silver partner and a Sage Platinum partner allows us to deliver game changing ecommerce sites for our customers. We were delighted to undertake the project with the Boyz Toys business. Our Sage and Magento integration creates truly fantastic automation enabling the Boyz Toys team to operate their website very efficiently. The Magento platform provides a robust and scalable foundation that positions the business strongly for future online growth.”

The new Boyz Toys website is a great example of a business who are proactively continuing to invest and evolve their online presence to offer their customers a superb online experience enabling them to take advantage of the ever-growing digital opportunity.

If you would like to see further examples of Magento ecommerce by Williams Commerce, please visit our client portfolio pages . For further information about Magento, please call on 0116 326 1116 or email [email protected].